Cincoro is the finest tasting tequila that was created by NBA basketball icon Michael Jordan and his friends, professional basketball gurus Wyc Grousbeck, Emilia Fazzalari, Jeanie Buss and Wes Edens. In July 2016 they commemorated and share their love of tequila with others through Cincoro Tequila. Inspired by their mutual passion, they scrupulously stepped into each stage of tequila creation, from the harvesting to the production, from design to the magnificent and unique Cincoro Tequila’s taste. With great respect for tradition, Cincoro is focused on the highest quality using small-batch production methods from cooking to distilling, ageing and blending. The drink turned out so premium quality that it was sold out in four markets even before its official launch. The parent company is called Cinco Spirits Group. It is named in honour of the five partners who bonded over tequila at that grand dinner.