The history of Dr Vranjes Firenze is truly fascinating. From the very beginning, master perfumer Paolo Vranjes, founder and sole nose at the Maison, has been able to inspire and anticipate, conceiving avant-garde products and sensing the perfect moment to review the ways in which an artistic fragrance can be read. Paolo grew up in Bologna, where his love for fragrances was born thanks to his grandfather, a trader in precious fabrics with a passion for essences. His curiosity and passion were supported by his innate talent, reinforced with academic studies in chemistry, pharmacy and cosmetology. In 1983, in Florence, he founded the Antica Officina del Farmacista together with his wife Anna Maria. The city has always played a fundamental role in the creative and productive process. The cradle of beauty, the beloved and distinguished city. In Italy, Florence boasts the longest tradition in the art of working with essences and fragrances, with craftspeople able to support every type of creation.
The magic of a moment, the alchemy of an encounter, the beauty of a landscape, the memory of emotion. The fragrance is the perfect language for making the most beautiful memories unforgettable and evoking them in everyday life. Entering the world of Dr. Vranjes Firenze Home Fragrances means treating yourself to moments of pure pleasure, well-being and beauty. Getting to know them, experiencing the different notes, recalling the memories that each essence can evoke is like riding a carousel of the senses.
All the exclusive fragrances are the result of a perfect marriage between innovative and meticulous techniques, tireless research and homage to tradition. Having always been fascinated by olfactory memories, master perfumer Paolo Vranjes chose to enter the world of artistic perfumery by creating home scents.
Today the collection includes over 40 exclusive scents. The wide palette of fragrances is available in the iconic bottle and in refined decorative crystal elements, as well as in innovative Decorative Candles, Fragrance Lamps and Linen Fragrances. Thus, it is possible to choose the ideal olfactive decor element for every type of room, according to tastes, the seasons, space, volume and light.
Love for beauty and quest for perfection have always been the basis of the brand's philosophy. Attention is paid to the quality of the essences and the products used, but also to the creation of all the components with the most refined materials. Bottles, boxes, paper and labels are made by Florentine craftspeople and testify to the exclusivity and timeless elegance. Another fruit of this continuous quest is the iconic bottle created in 2008. Yet again it was Florence that provided the inspiration. The intuition, however, came from Mrs. Anna Maria Vranjes, who has the ability to see the potential of unfinished objects.
She saw what was likely to be the base of a lamp being worked on by a master glass-maker, an expert in molten glass, and it reminded her of the octagonal base of the tambour of Florence’s Duomo. In truth, it was still rather shapeless, as the glass was going to be shaped and worked by hand. And so, changes and shaping were suggested, and the cast was commissioned. This is how the bottle that has become the icon of Dr. Vranjes Firenze was created, a symbol of style and design, the favourite olfactory decoration of many brand lovers.
The Maserati fragrance is the fruit of a prestigious collaboration, created to celebrate the centenary of the renowned Italian car manufacturer. For Maserati, master perfumer Paolo Vranjes, a great car enthusiast, created a fragrance which evokes its elegant and dynamic character, in which notes of Litsea Cubeba, an oriental fruit with a citrus scent, blend into notes of leather and root wood.
For special or limited editions, exclusive olfactory decorations are only available at certain times of the year, such as the white or gold versions of the famous bottle inspired by the Florentine Duomo. Ginger Lime, Ambra, Melograno, Rosso Nobile and Oud Nobile are the famous Dr. Vranjes Firenze fragrances that have taken shape, bringing the innovative collection of decorative candles to life.
Furthermore, the wicks are eco-friendly, in pure cotton with a paper core. The Candles are available in 4 sizes: 500 g, 1000 g, 3000 g and Maxi. Every size of the candle has wicks of different diameter and number, to make the flame more elegant and to encourage the perfect burn.
In addition, another refined product is a Lamparfum, which is a catalytic lamp that combines an air purification and fragrance system. It is an elegant decorative element, hand-made from glass crystal by Tuscan craftspeople.