JUUL is an electronics company that specializes in improving alternatives for adult smokers and has launched a nicotine vaporizer in the US. The company is a simply satisfying alternative for adult smokers. JUUL Labs’ mission is to eliminate combustible cigarettes. The company was founded to provide the 1 billion smokers worldwide a true alternative to cigarettes that enables them to permanently switch. Its research indicates hundreds of thousands of smokers have already switched to JUUL, and they are working to enable millions more to switch in the coming years. The company is headquartered in San Francisco, California, United States. The JUUL became the most popular e-cigarette in the United States at the end of 2017 and has a market share of 72% as of September 2018.