Exclusive interview for SPINOFF.COM with Saif Siddiqui, the founder of ISHU, about the groundbreaking anti-flash technology

The fashion industry has been oblivious to advances in technology, until now. ISHU is the first technology-infused fashion brand. After 6 years of creative development, ISHU launched its first commercially available product-innovation in 2016, the anti-flash scarf aka the ‘Anti-paparazzi Scarf’. The anti-flash scarf gained instant recognition through major fashion and technology publications. The company plans continually innovate and provide technology inspired apparel to improve the way society lives today. It will enable fashion to use technology in a way that is yet unseen.