SuperMeat is an Israeli start-up company working to develop a "meal-ready" chicken cultured meat product created through the use of cell culture. The company claims that their product is more environmentally sound than conventional meat production as well as more economic, and involves no animal slaughter. SuperMeat aims to revolutionize the meat industry by ushering in the biggest change to the way people consume food since the dawn of the Industrial Age. Together with top researchers and scientists, SuperMeat is developing an alternative to conventional meat consumed on a daily basis worldwide.