Clay is a natural material rich in minerals such as magnesium, calcium, iron, silica and potassium and is found in volcanic ash, sediment and soil. Clay has a water-absorbing feature due to its structure. Therefore, the clay is always moist. Clay constituents are aqueous aluminum silicates. CLAY has the effects of renewing the skin, re-mineralizing depending on its natural mineral content, anti-toxic, making the skin look fresh and clean, and making the skin look natural and healthy again.
Since ancient times of history, humanity has used natural resources in the field of health and cosmetics. Clay, which is a mineral resource, has a special place in terms of its many uses from the past to the present and its physical and chemical properties. One of the first to discover the rich clay beds of Anatolia, a businessman from Sivas, Mr. Ünal Karaca, believed in the power of clay and took his first step into the cosmetics industry in 2006. He decided to invest in this business when he saw how people from the Dead Sea in Israel, where he travels frequently for business purposes, seek healing.
The fact that Turkey has rich deposits in terms of clay mines and that the clay culture has taken a different place since ancient civilizations has pushed him to investigate clay in detail. He first started by having various types of clay collected from different parts of Anatolia examined through the university. He decided to establish the "Dermokil" brand as a result of various research in terms of its mineralogy properties and suitability for use in the field of cosmetics. It has primarily developed formulations of skin and hair care products for the brand Dermokil enriched with natural clay minerals. Later on, it developed its product portfolio and brought it to the consumer with a wide portfolio ranging from personal care products to toothpaste.
PRODUCTS & PRICES
Dermokil has a huge product range of about 110+ product units from different series. In addition, the company manufactures White Label products. The product range of natural cosmetics based on clay includes face skin care, products for whole body care, hands and legs, and products for hair care. Let's get acquainted with several bestsellers of the Dermokil line.
Dermokil Face Masks
The Face Masks of the brand are very popular among buyers. The size is 75 ml. There are the following masks in the line:
- Honey clay mask;
- Clay mask with hemp seed oil;
- Mask with pink clay;
- Gel face mask with cucumber extract;
- Gel face mask with rose extract;
- Exfoliating face mask with aloe vera;
- Coconut facial peeling mask;
- Holographic facial peeling mask
Enriched with vitamin B5, this colorful and fun holographic face mask provides an instant refreshing effect and hydrates the skin.
CLAY: Clay has healing properties in the literature, it has the property of stimulating collagen synthesis. Cleansing, lifting and nourishing all skin types by detoxifying the deepest layers of the skin, clay is a versatile ingredient in skin care. As a deep cleansing agent, it removes excess oil and dirt accumulated in the skin and pores from the depths of the epidermis, thanks to its ability to absorb clay. As a nutrient, clay is important for maintaining healthy skin. It is effective as a cleanser and astringent, removes dead cells from the skin due to its exfoliating action, is an antiseptic, the activity of which against various microorganisms has been scientifically proven. It is known that clay minerals are used not only for beauty and cleansing, but also for skin diseases, it has been found that they are useful for cellulite, diaper rash and various wounds on the skin.
ALLANTOIN: Increases the water content of the skin. Prevents dryness and makes sensitive skin more elastic.
GLYCERIN: thanks to its moisturizing effect, it helps to protect the skin structure and increase its elasticity, its natural content penetrates the skin and nourishes it. Thanks to its antiseptic properties, it helps to heal wounds caused by eczema and psoriasis. Glycerin, which provides moisture to the skin, helps reduce the appearance of fine lines and fight signs of aging.
VITAMIN B5: The use of vitamin B5 prevents moisture loss in the skin and helps maintain moisture. This prevents dry skin, flaking and itching and allows your skin to retain its softness and elasticity. It also helps maintain the skin's barrier function.
Dermokil Face Cleansers
Tonic for narrowing pores with rose extract 200 ml
Enriched with rose water, known to have a relaxing effect, Dermokill Rose Extract Firming Toner gently cleanses away dirt and make-up residue and relaxes the skin. By opening clogged pores, it cleanses the floor in the upper layer of the skin, descending to the lower layers of the skin, cleansing the resulting oil and dirt and preventing their reappearance. Thanks to the special ingredients it contains, it helps to tighten the pores on the skin, helping it look more vibrant and healthy.
GLYCERIN: This is a very good moisturizer. Pharmaceutical glycerin is used. It has the function of nourishing and softening the skin, eliminating cracks and dryness.
ALLANTOIN: has healing, soothing and protective properties for the skin. Helps heal skin irritations.
CALENDULA EXTRACT: has healing and soothing properties for minor skin wounds. Has anti-inflammatory properties. Soothes the skin and removes toxins. Effective for dry skin, against cracks and dryness. Moisturizes and gives radiance to the skin.
ROSE WATER: combats inflammation that can occur and exist on the skin. By opening clogged pores, it cleanses the floor on the top layer of the skin. With regular use, it prevents the formation of acne and pimples. It cleanses the oil and dirt formed as it sinks into the lower layers of the skin and prevents their reappearance.
VITAMIN B5: has healing properties, and acts as a protective barrier against skin irritations. It promotes skin regeneration.
Dermokil Face Creams for skin whitening and anti-aging
What is the definition of SPF? SPF is an international abbreviation for Sun Protection Factor. Its Turkish counterpart is Sun Protection Factor. The smallest amount of UV energy that causes erythema (redness) of human skin after 16 to 24 hours of exposure to solar UV rays is called the minimum erythema dose. SPF, or sun protection factor, is the ratio of the minimum erythema dose on skin protected by sunscreens to the minimum erythema dose on the same unprotected skin.
- How does Dermokil natural whitening cream work?
Dermokil Skin Whitening Cream provides a white effect on the skin from the moment it is used. It helps to regulate dark spots and uneven skin tone. The whitening effect is made more effective by using two raw materials that provide the whitening effect. One of these raw materials is pea extract (a type of pea) and an active combination of sucrose dilaurate. Has skin whitening properties. Provides melanin inhibition. Staining is prevented. Raw materials have been studied in vitro and in vivo. Other raw materials; Alpha Arbutin is a well-known active skin whitener. It brightens the skin tone. It is especially effective on dark skin and freckles caused by UV exposure. The other raw material used in the product is active, which provides 30 SPF protection. It is the active substance with the names of the three most commonly used sunscreens on the world market; ethylhexylmethoxycinnamate, It is a stabilized and dispersed form of octocrylene and butylmethoxydibenzoylmethane with a special encapsulation technology. As a result of this encapsulation method, sunscreens maintain their high performance for a long time, while providing a reliable and consistent measurement of the product's SPF value. With 30 SPF UV protection, it prevents skin darkening that can occur due to the sun. It can also be used on the arms and underarms.
Thanks to these special actives, Dermokil Whitening Cream is effective on sun spots, age spots, birthmarks and acne spots. It contains SPF 30 sunscreen. Test results of the raw materials in the product are 8 weeks and twice a day. Designed for all skin types. It's not greasy. Does not contain paint. Does not contain parapen. Since it does not contain hydroquinone, it provides gradual, even and effective whitening without stripping the skin, does not remove stains, exfoliating the top layer of the skin. It acts as a stain remover and stain remover by acting on the active effect of melanin, so it can be used at any time of the year, summer and winter. There is no harm in going out into the sun after using the product. Since only the sun causes spots, even if it contains a UV factor, colored skin should be protected from the sun as much as possible. It acts as a stain remover and stain remover by acting on the active effect of melanin, so it can be used at any time of the year, summer and winter. There is no harm in going out into the sun after using the product. Since only the sun causes spots, even if it contains a UV factor, colored skin should be protected from the sun as much as possible. It acts as a stain remover and stain remover by acting on the active effect of melanin, so it can be used at any time of the year, summer and winter. There is no harm in going out into the sun after using the product. Since only the sun causes spots, even if it contains a UV factor, colored skin should be protected from the sun as much as possible.
Dermokil hair care
Vegan hair mask with clay and garlic 300 ml
Dermokil Hair Care Mask, combining the action of clay and garlic, promotes stronger and healthier hair growth. This helps prevent hair loss. Suitable for all hair types, gives them vitality, softens them and facilitates styling. Thanks to the clay and keratin in its composition, it strengthens the hair, gives it health and volume. Makes hair resistant to abrasive agents such as chemical treatments, blow-drying, combing, wind and sun. One must know that just as certain care is taken of the skin, so it is necessary of the hair; Moisturizing treatments should be installed at regular intervals, especially for hair that has been treated such as blow-drying, perming and coloring, just like on skin. Hair creams used in daily care soften the hair, but if the hair is heavily processed and is now worn, a hair mask should be used. The hair mask provides intensive hair care from root to tip and offers a solution to unwanted hair problems.
CLAY: Clay, used alone or mixed with other substances, cleanses, tightens and nourishes all skin types, detoxifies the deepest layers of the skin, it is versatile and extremely easy to use. Clay is a versatile ingredient in skin care. As a deep cleansing agent, it removes excess oil and dirt accumulated in the skin and pores from the depths of the epidermis, thanks to its ability to absorb clay. As a nutrient, clay is important for maintaining healthy skin. It is effective as a cleanser and astringent and also removes dead cells from the skin due to its exfoliating properties. Healing clay also has antiseptic, anti-inflammatory and analgesic effects.
ARGAN OIL: Known as the "tree of life" in the region where it grows. Rich in vitamins A and E, argan oil renews, nourishes and strengthens the appearance of hair due to the antioxidants and fatty acids it contains. Argan oil has a very strong effect on damaged hair:
✔ Nourishes hair roots;
✔ Restores brittleness and helps hair to comb easily;
✔ Eliminates electrification problem hair;
✔ Restores and renews damaged and treated hair;
✔ Moisturizes hair;
✔ Satisfies hair's keratin needs and nourishes it, leaving it vibrant;
✔Gives hair softness and silkiness.
GARLIC EXTRACT: The minerals and vitamins contained in garlic nourish the hair. If one's hair is weak and falls out easily, no doubt active garlic should be the first choice for the hair. The calcium in garlic promotes healthy hair growth. Sulfur contained in garlic extract; It is a building block of keratin, essential for hair. Selenium and its vitamin work together to restore and heal hair. The removal power of garlic has been proven. Selenium and sulfur in their composition activate the proteins necessary for the building material of the hair.
SHEA BUTTER: The most important feature of shea butter is that it contains a large amount of vitamins A, D and E. Thanks to these vitamins, it has a strong reparative and restructuring effect on the skin and hair. Provides deep hydration to hair. It has a restorative effect, especially on hair damaged by over-processing. It also strengthens the hair structure. It prevents problems with falling out by breaking off. Hair becomes softer and silkier.
KERATIN: Moisturizes, nourishes and strengthens the hair by restoring the amino acids lost by the hair. Gives volume and shine to hair. It has been proven in efficacy tests to strengthen damaged hair, increasing its elasticity and resistance to breakage.
Apply the mask to clean hair after bathing. Massage thoroughly into the scalp and hair with massaging movements. Leave on for 10 minutes and rinse with plenty of water.
Dermolil Sun protection
What is the definition of SPF? SPF is an international abbreviation for Sun Protection Factor. Its Turkish counterpart is Sun Protection Factor.
The smallest amount of UV energy that causes erythema (redness) of human skin after 16 to 24 hours of exposure to solar UV rays is called the minimum erythema dose. SPF, or sun protection factor, is the ratio of the minimum erythema dose on skin protected by sunscreens to the minimum erythema dose on the same unprotected skin.
How does Dermokil Natural Sunscreen Lotion work?
According to the cosmetic regulations of the European Union, there are some rules that must be in sunscreen. For effective and safe protection, the UVA filter in the formula should be at least 1/3 of the SPF. The minimum critical wavelength is 370 nm (nanometers). Our Sun Lotion formula has been designed with these guidelines in mind.
Dermokil Natural Sun Lotion contains several different and special sunscreens. Depending on their structure, these filters act both by absorbing UV rays and changing their structure, and by reflecting the rays. It is effective against UVA and UVB rays. Dermokil Natural Sun Lotion belongs to the 50 SPF class, i.e. creams with a high protection factor. Prevents damage and irritation caused by the sun's rays. Provides protection for sensitive and sun-sensitive skin. Does not lubricate the skin and does not leave a sticky feeling. Moisturizes the skin.
Dermokil Natural Sun Lotion protects the skin from harmful rays with effective UVA and UVB sun filters that act on the epidermis. It can be protected from UVB rays by providing light reflection with physical protective components. When the titanium oxide in our product is applied to the skin, it coats the surface of the skin and reflects UVB rays. UVA rays are the most dangerous rays. It can reach the lower layers of the epidermis. It causes quite serious dangerous consequences, such as carcinogens. Chemical preservatives are essential to protect against UVA rays.
Innovative raw materials are actively used in our product as a chemical preservative. Ethylhexylmethoxycinnamate, Octocrylene, it is a stabilized and dispersed form of diethylaminohydroxybenzoylhexylbenzoate and bis-ethyloxyphenolmethoxyphenyltriazine with special encapsulation technology. As a result of this encapsulation method, sunscreens maintain their high performance for a long time, while providing a reliable and consistent measurement of the product's SPF value. The active raw material providing tanning in the product is vegetable raw material. Nourishes the skin thanks to the content of vitamin E. Does not lubricate the skin and does not leave a sticky feeling. This is a waterproof product. Designed for all skin types. Not greasy, and does not shine on the skin after application. Leaves no white residue or sticky feeling on the skin. Does not contain dyes and parabens.
All products and their description can be found in the official store of the Dermokil brand dermokilshop.com
BRANDING & DESIGN
Among natural materials that could be used to embellish the skin, clay is probably the most effective one. Clay could be used on its own or mixed with other materials to clean, tighten, and nourish the skin and detox. It is a multipurpose material with very straightforward use.
Clay has many areas of use in skincare. As a thorough cleaner, clay removes dirt from the depth of the epidermis. As a nourisher clay is important for the durability of healthy skin. It has cleaning and tightening effects. Therapy clay is also antiseptic, anti-inflammatory, and analgesic.
Clay is a residue created with allophane and is formed with the slow erosion of granite. Different elements such as iron oxide, salts, calcium, and oligo elements in varying rates give clay its therapeutic quality and color. Clay is an antiseptic that is scientifically proven to be active against various microorganisms.
Clay minerals are known to be used not only for beauty and cleaning but also for skin diseases while it was also determined to be effective against cellulitis, rash, and scars on the skin. It removes toxins from the deepest layers of the skin. Clay helps rearrange liquid mechanism in the skin to accelerate healing and restructuring. And as an anti-inflammatory and analgesic, it does not cause allergic reactions. It tightens and reinforces the skin and gives it a smooth look while also helping the skin and the scalp to remineralize and keep their balance.
Benefits of the CLAY:
- Does not go through chemical processes;
- Contains a number of useful elements;
- Can be used on all skin types;
- Brings significant solutions to skin problems (against acne and all irritations);
- Removes dead cells from the skin;
- Removes all dirt and toxins from the skin;
- Removes excess sebum;
- Reduces oil in tissues;
- Stimulates cell generation;
- Speeds up blood circulation;
- Prevents mould, heals rashes and has an antiseptic effect;
- Has intense renewing activity.
MARKETING & SALES
Starting in 2016 in Sivas, Turkey, it continued to grow rapidly. The brand's high-performance products are favored on social media platforms and are a fan favorite, especially when it comes to bright, exciting colors and clean materials. The Dermokil brand has become a well-known name by skin care and beauty lovers. Continuous marketing and promotion activities are carried out both in Turkey and internationally to increase brand visibility and sales. Beyond digital online ads, some of the brand activations include:
- Digital wellness and lifestyle blog articles;
- Interactive posts on Instagram and other social media;
- Product sampling at trade shows and through social media;
- Influencer marketing and social media marketing.
The brand actively participates in all international exhibitions annually, thereby increasing brand awareness and expanding its customer base.