The Music Pop icon Madonna has launched her own Skincare Brand MDNA. Her skincare products were first launched in Japan in 2014 with a special pop-up shop in Tokyo and then released to the Asian and the US markets. Madonna’s look and music are always evolving into something new and different. As an innovator, Madonna always seems to be ahead of the curve. Her fans see her perpetual change over the years and can’t wait to see what she does next. Finally, her ambition and a keen sense for marketing, business, and branding helped her to create own unique brand, that got the name of her twelfth studio album released on March 2012. Moreover, global fame and Madonna’s extremely loyal fans served a perfect customers base and foundation for the sales of innovative skincare products.
The winner of nine Grammys and two Golden Globes Lady Gaga has sold millions of albums over the last decade and, as the lead in “A Star Is Born,” helped make that film a smash and received an Oscar. Now, she’s taking on perhaps her toughest role as a beauty entrepreneur. Lady Gaga has taken her first step into the world of cosmetics with the launch of her own personal retail brand in beauty called HAUS LABORATORIES. The product is launched online both with the personal webpage as well as in an exclusive partnership deal with the online retail giant, Amazon. It will be the first online cosmetics brand launched by Amazon as the venture’s retail partner, backed by Lightspeed Venture Partners and is set to launch in nine countries around the world in September 2019. Industry sources estimate that HAUS LABORATORIES could pull in $75 million in sales in its first full year.
Kim Kardashian, the reality TV star and the member of Kardashian’s clan, famous for their 'Keeping Up With The Kardashians' TV show that escalated their fame to all heights, has undeniably established herself as one of the most influential beauty gurus. After collaborating with her sister’s brand, Kylie Cosmetics, creating four nude lip kits, Kim launched her own make-up brand, KKW Beauty, on June 21, 2017. The new beauty phenomenon of the eponymous brand KKW Beauty offers products from cream contour kits and concealers to lip glosses and eye shadows, all encased in her signature matte nude packaging. When the brand first debuted on digital shelves, the original contouring and highlighter kits have been storming all social media feeds and selling out at record speeds, netting an estimated $14.4 million to the owner.
Gwyneth Paltrow’s cutting-edge shop of clean beauty, fashion, and home first appeared as an online source, where the famous actress shared her own various experiences with housewives and friends. Today Goop has expanded into the big e-commerce platform which collaborates with fashion brands, launches pop-up shops and wellness summits. The Goop also has a print magazine, a podcast, and a documentary series streamed on Netflix. Thanks to the settled lawsuit against medical claims over jade eggs, which were sold in Goop shop, the brand even strengthened its position, with a total $250 company valuation, and brought its customers closer.
The British-Dutch consumer products hair-care start-up Living Proof was founded by Dr. Robert Langer, Institute Professor of MIT and by Jon Flint and Amir Nashat of Polaris Venture Partners, a leading venture capital firm that supports the translation of scientific discoveries into meaningful products. Hollywood's Ageless Beauties Jennifer Aniston, known as Rachel from the Friends series, became the co-owner and hair care spokesperson in the ground-breaking science-based company. Already in 2016, it was acquired by Unilever for approx. $150 million according to analysts.
Meghan Markle, an American-born actress and currently a member of the British Royal family, has just unveiled her brand new capsule collection which starting September 2019. She worked on pieces in partnership with some of the biggest players in the fashion industry, including top fashion clothing retailers Jigsaw, Marks and Spencer, a chain of high-end department stores John Lewis, and US-based fashion designer Misha Nonoo. The 'The Smart Set' office-ready attire includes five, classic wardrobe pieces such as shirt, trousers, blazer, dress and tote bag, to help women feel confident as they mobilise back into the workplace. The Duchess of Sussex worked on the collection with Smart Works, a charity providing clothing and coaching for unemployed women with upcoming interviews.