The name of the brand DiVina Bellezza is a wordplay and combination of "Divine beauty" and "Beauty from the wine". The unique cosmetic formula of DiVina Bellezza products are based on Piemaggio red wine, grape stem cells and red organic grape extract, due to which the cosmetics contain a large number of polyphenols, including resveratrol. These components have a positive effect on the skin, promote its regeneration, stimulate collagen production, and have a high antioxidant and anti-age effect. Polyphenols have been shown to be 20 times more effective as antioxidants than vitamin C and 50 times more effective than vitamin E. Tannins, which are found in large quantities in red wine, are natural preservatives, which makes it possible to obtain up to 99% of natural ingredients in cosmetics. Additionally, the cosmetic formulas of the products are enriched with valuable anti-age peptides, hyaluronic acid, oils, vitamins and organic fruit acids.