Higher Education Skincare is an American dermatologist approved, award-winning skincare collection for younger skin. It was founded by beauty industry veteran and esthetician Deb Nash and was born out of necessity. When her two daughters entered college, she noticed that the market lacked quality skincare products targeted to their age group and unique skin concerns. Working alongside a leading dermatologist and cosmetic chemists, she formulated products specifically for younger generations of women, making sure they were made of the highest quality and were clean, safe & healthy. Her goal was to develop a higher standard of quality skincare that revolved around simple yet effective skincare regimens and product education. All products are packed with effective and safe ingredients like hyaluronic acid, bentonite clay and fractionated melanin to help create healthy skin, preserve its youth, and keep it glowing. The company eagerly supports sustainability initiatives. All packaging is made from previously recycled materials.

THE FOUNDER

While raising two teenage daughters Deb Nash, a longtime esthetician was frustrated by the lack of skin care products that were clean, effective and specially formulated to care for younger skin. This sparked her passion for the dedication to developing a quality skincare collection that was not only clean, safe and healthy, but revolved around ingredient and product education. She had the vision to develop a higher standard of skincare one that was effective for all skin types as well as clean sustainable and ethically conscious.

Finally, in 2018 the Higher Education Skincare or HES collection became available on college campuses nationwide. HES was created with Next Generation in mind. All skincare products and information the company provides is made to teach youngsters about skincare in order to give the possibility to feel good in own skin confidence. The cornerstones of the brand are education and conversation with the youngsters. HES empowers young adults with confidence for a clear bright future.

THE BRAND STORY

The dermatologist-approved skincare collection is clean beauty at its best: products packed with powerful active ingredients like Hyaluronic Acid, Bentonite Clay and Fractionated Melanin to protect the health of your skin, preserve its youth, and keep glowing through every memory-making moment. Before the launch in 2018, it was nearly impossible to find clean, safe, and healthy skincare products that were specifically formulated to nurture young skin. The founder, Deb Nash, knew that she wanted to develop a higher standard of quality skincare for her two college-bound daughters that revolved around product education and a simple “yet effective” skincare regimen. This standard became the driving force behind the Higher Education mission and the inspiration for the brand name.

There is a special online Skin Analysis tool that determines which products are best for your unique skincare needs (accessible on highereducationskincare.com). Teach one skin to be on its best behaviour with Higher Education Skincare and look confidently toward a clear, bright future.

Because education and learning are so important, HES has partnered with SEO, Sponsors for Educational Opportunities, to help give life-changing educational opportunities to deserving students who are determined to make a positive difference in their lives and the lives of others. The company also believes that beauty goes beyond skin deep, which is why it’s important to preserve the beauty of nature. The packaging is made from previously recycled materials and the brand is aiming to be a fully eco-conscious beauty in the future. As such, HES has pledged support to Ocean Conservancy to help reduce plastic waste as part of the sustainability initiatives, with more conservation milestones in the works. 

POINTS OF DIFFERENCE

Every single product from Higher Education Skincare combines the best of science and nature to provide high-quality products that are:

As a brand that is committed to sustainability, reducing our footprint and protecting the planet for future generations, HES single product is:

BRAND USP

Has integrity. Higher Education Skincare is an open book! It is honest about the ingredients, where they come from, and how they work.

Is inclusive. Higher Education Skincare is for everyone of every gender, every race and every sexual orientation.

Practices sustainability. Clean products are PCR packaged and company is committed to reducing plastic waste.

Drives education. The skincare was developed by an esthetician and a dermatologist is rooted in science and provides product education through our Skin Analysis tool.

Enables empowerment. Young adults know they’re making a difference in their skin and their planet when they use Higher Education products, so they look good and feel good, too. 

Is accessible. The retailers and brand loyalists on social media make it easy for young adults to discover Higher Education Skincare.

PRODUCTS & PRICES

All HES products are paraben-free, gluten-free, sulfate-free, nut-free, cruelty-free, vegan, and made in the USA. 

CLEANSE

CHEAT SHEET® Makeup Removing Wipes. Manufacturer Suggest Retail Price (MSRP) $12.00

All Skin Types.

Biodegradable wipes that gently and effectively remove all traces of makeup even waterproof! Leaves skin feeling refreshed, hydrated and clean.

Star Ingredients: Aloe Leaf Extract, Chamomile Flower Extract, Cucumber Fruit Extract and Oat Kernel Extract

Bonus: Easily fits in a gym bag, handbag or backpack for on the go freshness!

Benefits:
• Thoroughly removes makeup, even waterproof
• Wipes are 100% biodegradable and compostable
• Dissolves dirt, oil and environmental pollutants
• Attracts moisture to the skin for long-term hydration
• Leaves skin soft and supple without any residue
• Contains skin-loving ingredients that reduce redness, soothes, and calms

Directions: Use AM or PM to remove makeup. Wipe all over face, eyes, and neck. Repeat as necessary with a new wipe until all traces of makeup are removed. Reseal package after each use to keep wipes fresh. Contains 25 wipes. Recycle package when empty.

PRE REQ® Purifying Facial Cleanser. MSRP $29.00

Oily to Combination Skin.

Removes excess oils, impurities and exfoliates without stripping skin of essential moisture.

Star Ingredients: Glycolic Acid, Tea Tree Oil, Cabbage Leaf Extract and Carrot Root Extract

Pro Tip: Use with favorite cleansing device for an invigorating, extra foamy experience and a deep clean.

Benefits:
• Removes excess oils, impurities and environmental pollutants 
• Rebalances skin and controls shine
• Dissolves dead skin cells and encourages cellular turnover w/5% Glycolic Acid
• Purifies skin and helps remove bacteria that can cause breakouts
• Thoroughly cleanses without stripping the skin of essential moisture

Directions: Use AM and PM after removing makeup. Apply a small amount to wet hands and massage all over the face and neck until foamy. Rinse with lukewarm water and pat dry. Recycle container when empty.

NO BRAINER® Gentle Facial Cleanser. MSRP $29.00

Dry Sensitive Skin.

Soothes, protects and restores skin’s natural moisture barrier. 

Star Ingredients: Hydrolyzed Rice Protein, Rice Amino Acids and Fermented Bamboo

Pro Tip: A perfect shaving gel alternative for dry and sensitive skin. No more razor burn! 

Benefits:
• Calms and soothes dry and sensitive skin
• Attracts and locks in moisture
• Reduces redness and inflammation
• Leaves skin soft and supple to the touch
• Supports overall skin health
• Protects skin’s microbiome

Directions: Use AM and PM after removing makeup. Apply a small amount to wet hands and massage all over the face and neck until foamy. Rinse with lukewarm water and pat dry. Recycle container when empty.

EXFOLIATE

EASY A® Glycolic Acid Exfoliating Pads. MSRP $27.00

All Skin Types

Exfoliates, minimizes the appearance of pores, replenishes moisture and boosts skin’s radiance.

Star Ingredients: Glycolic Acid (5%), Allantoin and Sodium Hyaluronate

Pro Tip: Use on the arms daily after showering to reduce the appearance of keratosis pilaris.

Benefits: 
• Gently exfoliates to remove dead skin cells
• Minimizes the look of pores
• Helps skin retain moisture
• Softens and soothes skin
• Increases radiance and improves texture
• Pads are biodegradable and compostable

RUSH  ® Salicylic Acid Complexion Pads. MSRP $27.00

Oily to Combination Skin.

Controls oil, removes blackheads, clears breakouts and minimizes the appearance of pores.

Star Ingredients: Salicylic Acid (2%), Lactic Acid, Allantoin and Rosa Canina Fruit Extract 

Pro Tip: Use before and immediately after a workout to control breakouts!

Benefits:
• Controls excess oil production 
• Dislodges blackheads and clears breakouts
• Minimizes the appearance of pores
• Immediately mattifies the skin
• Leaves skin feeling clean, cool, and refreshed
• Pads are biodegradable and compostable

Directions: Use twice daily. After cleansing, sweep one pad over the entire face and other areas of concern. Do not rinse. Always close the cap tightly after each use. Contains 60 pads. Recycle container when empty.

GRINDING AWAY® Skin Polishing Scrub. MSRP $34.00

All Skin Types.

Exfoliates, clears congestion and improves texture. Complexion appears smoother, brighter and more even in tone.

Star Ingredients: Lactic Acid (AHA), Glycolic Acid (AHA) and Vitamin E

Pro Tip: Use as a body exfoliator prior to applying a safe self-tanner for a streak-free application! 

Benefits:
• Natural exfoliants provide physical exfoliation
• AHAs provide chemical exfoliation
• Helps to clear congestion and prevent breakouts
• Skin appears more radiant immediately after using
• Minimizes the look of visible pores
• Evens out skin tone and texture

Directions: Use 2-4 times a week in the AM or PM as tolerated. Apply a generous amount to moistened face, neck, and chest. Massage for 30 seconds. Rinse with warm water. Recycle container when empty.

MOISTURIZE

DOUBLE MAJOR® Hyaluronic Acid Gel Moisturizer. MSRP $38.00

All Skin Types.

Hydrates, soothes and improves appearance of uneven texture and dullness in an oil-free and lightweight formula.

Star Ingredients: Hyaluronix ™Multi Molecular Hyaluronic Acid, Niacinamide (Vitamin B3), Squalane, Ginger Root Extract and Sea Kelp Extract 

Pro Tip: Can be used A.M. & P.M. underneath a daily moisturizer for an extra boost of hydration! 

Benefits:
• Locks in moisture for all-day hydration
• Supports the skin’s natural Hyaluronic Acid production
• Provides lightweight hydration in an oil-free formula
• Visibly improves the tone and texture of skin
• Skin feels soft, smooth and comfortable after application
• Protects skin’s microbiome

Directions: Use twice daily on the face, neck, and chest or as needed throughout the day for an extra moisture boost. Apply sunscreen after AM application. Recycle container when empty.

CRAM SESSION® Blue Light Blocking Moisturizer. MSRP $42.00

All Skin Types 

Hydrates, nourishes and protects skin from damaging blue light emitted from digital devices.

Star Ingredients: Fractionated Melanin, Sodium Hyaluronate, Jojoba Seed Oil, Vitamin E, Vitamin A and Vitamin C

Pro Tip: Use daily on face, neck and chest in conjunction with blue light glasses to
guard against High Energy Visible (HEV) light, which causes premature aging.

Benefits:
• Protects skin from damaging blue-light emitted by digital devices
• Hydrates and promotes healthy skin
• Provides antioxidant protection and neutralizes free radicals
• Fortifies the skin’s natural moisture barrier

Directions: Use AM. Apply generously to the face, neck and chest. Apply sunscreen after AM application. Recycle container when empty.

GOAL DIGGER® Soothing Gel Crème. MSRP $42.00

Dry Sensitive Skin.

Intensely hydrates and visibly improves the appearance of redness, uneven skin tone, fine lines and dullness.

Star Ingredients: Hyaluronix ™Multi Molecular Hyaluronic Acid, Cucumber Extract, Turmeric Root, Kale Extract, Niacinamide (Vitamin B3) and Ginger Root Extract 

Pro Tip: Mix a small amount with your liquid foundation for added moisture, radiance, and seamless blendability.

TREAT

STUDY  BUDDY® Detoxifying Bentonite Clay Mask. MSRP $34.00

All Skin Types.

Exfoliates, brightens, and decongests pores. Can your mask do that? STUDY BUDDY® uses Bentonite Clay to draw out impurities and improve skin’s texture and tone. Winner of the 2019 Teen Vogue Acne Award for Best Mask.

Star Ingredients: Bentonite Clay, Lactic Acid (AHA), Glycolic Acid, Tumeric and Vitamin C 

Benefits:
• Natural clay absorbs impurities and detoxifies the skin
• Decongests and tightens pores to improve overall skin texture
• Brightens and evens-out skin tone
• Warms upon application to melt away impurities
• AHAs gently exfoliate skin to reveal smoother, more radiant skin

Directions: Use 1 to 2 times a week, AM or PM. Apply a generous layer to clean, dry skin avoiding the eye area. Leave on 15-20 minutes or until completely dry. Rinse with warm water. Recycle container when empty.

Pro Tips:

• Use STUDY BUDDY® as an overnight spot treatment on pesky pimples to reduce redness and inflammation.
• Steam your face prior to using STUDY BUDDY® for deeper product penetration (a really great technique if one has blackheads on the nose and chin that are hard to extract.)
• Use on shoulders, back, arms, and chest to control body acne.

MBA® Renewing 0.5% Retinol Serum. MSRP $52.00

All Skin Types

MBA,® a retinol serum to  gently activate, hydrate, and brighten skin’s appearance. As if that
wasn’t enough, this super ingredient diminishes the appearance of breakouts, hyperpigmentation, and prevents early signs of aging. Follow up with your favorite moisturizer to lock in hydration. Increases cellular turnover, improves radiance, reduces breakouts and diminishes the appearance of post-inflammatory hyperpigmentation.

Star Ingredients: Retinol, Sodium Hyaluronate, Allantoin and Oat Kernel Extract

Benefits:
• Drastically increases cellular turnover
• Boosts radiance and evens skin tone
• Visibly improves texture of the skin
• Reduces post-inflammatory hyperpigmentation
• Prevents future breakouts and heals existing breakouts

Directions: For PM use only. Apply on clean, dry skin. Massage 1-2 pumps evenly on face, neck, and chest. Follow with a moisturizer. Begin treatment by using twice a week and gradually increase to nightly usage as tolerated. Use a sunscreen of SPF 30 or higher every day when using this product. Recycle container when empty.

Pro Tips:
• Use MBA® as an overnight spot treatment on pesky pimples to speed up healing time and prevent scarring.
• Introduce MBA® gradually to avoid flaking, peeling and/or redness when incorporating retinol into your skincare routine.
• Protect that fresh skin! Use a sunscreen of SPF 30 or higher every day when using MBA.®

Warning:
• This product contains Retinol and will increase your skin’s sensitivity to the sun.
• Use a sunscreen of SPF 30 or higher and limit sun exposure while using this product.
• For external use only.
• Do not use if pregnant or lactating.
• One might experience flaking, peeling, and/or redness until skin is acclimated to Retinol.
• Keep out of eyes. If contact occurs, rinse thoroughly with cool water.

NIGHT OWL® Caffeinated Eye Crème. MSRP $32.00

All Skin Types 

Massaging rollerball applicator reduces puffiness, brightens, tightens and hydrates delicate skin
around the eye area. 

Star  Ingredients: Caffeine, Kojic Acid Ester, Ubiquinone (CoQ10) and Soft Focus Powders

Pro Tip: Keep in your skincare fridge for an invigorating experience upon application that instantly diminishes puffiness around the eyes.

PROTECT

SPRING BREAK®Oil Free Sunscreen SPF 30. MSRP $34.00

All Skin Types

Non comedogenic formula provides broad spectrum UVA and UVB protection.

Star Ingredients: Vitamin E, Chamomile Flower Extract, Cucumber Fruit Extract, Camellia Flower Extract and Grape Seed Extract

Pro Tip: This sunscreen is safe for sensitive skin, and doubles as a lightweight mattifying foundation primer.

MAKE OUT READY® Vegan Lip Balm w/ SPF 15. MSRP $9.00

All Skin Types 

Keeps lips soft, smooth and protected. 

Star Ingredients: Organic Sunflower Seed Oil, Organic Cacao Butter and Coconut Oil, Vitamin E and Organic Rosemary leaf extract WHAT’S SO UNIQUE: 100%  vegan formula  with UVA UVB protection.

KITS

Power of 3® Discovery Kits

BRANDING & DESIGN

The brand startegy is based on education and skincare. There is a smart combination of Higher Education + Skincare as a play on words, hence the name proclaims what the company focuses on namely young adults who mostly enter or study at higher education institutions and educate the younger generation to take care of their skin. The brand is not afraid to use bright colorful marketing activities. The marketing activity shines with various bright colours and is aimed at attracting the younger generation of teenagers and those who study in higher educational institutions to the brand. Although in the design of packaging and sets the soft, stylish, seasoned pastel colors prevail. 

MARKETING & SALES

The company actively conducts various marketing campaigns, provides support to purchasing partners and supports sales with different initiatives and free giveaways of its own merchandising products. It has various Beach House Public Relations (PR, Social, Marketing), makes Beauty Editorial Support (Media Outlets, Influencers), drives Social Media Strategies (drive traffic to Channel Partner), arranges Gift with Purchase.

HES TARGET CONSUMER IS:

PARTNER EXCLUSIVES

ONGOING SUPPORT

RETAIL&SALES SUPPORT

INSTORE CONSUMER SUPPORT

ONLINE CONSUMER SUPPORT

INITIATIVES

Clean beauty is a no-brainer. 

So is a clean ocean. Every continent is connected by oceans and how people treat impacts, everyone, everywhere. Higher Education Skincare is a proud partner of The Ocean Conservancy and its Champions for Sea Change program, where the company help to protect the ocean and its invaluable marine life by doing our part to reduce plastic waste.  | www.oceanconservancy.org

Education is everything. 

Learning results in growth, which is why Higher Education Skincare pushes boundaries to create the most intelligent beauty formulas for ever-changing skin. It’s also why we’ve partnered with  SEO, Sponsors for Educational Opportunities, a nonprofit that provides education, mentorship,  and career development to talented youth in underserved and underrepresented communities nationwide. | www.seo-usa.org

HES strives to create a legacy of learning and believe in lifelong education, so also created  National Skincare Education Day, which designates that June 1 of each calendar year is National Skincare Education Day, certified and proclaimed by the National Day Archives.

MEDIA & AWARDS