The Beardbrand's story started in 2012 when Eric Bandholz participated in 2012 West Coast Beard & Mustache Championships. He was about 8 months into his yeard and was competing in his first beard competition. It was at this event that Mr Bandholz first experienced the bearded lifestyle at its fullest. Later, Eric Bandholz, who is the company's CEO, Lindsey Reinders, and Jeremy McGee launched Beardbrand. Currently, this American men's grooming company is based in Austin, Texas. It provides a wide range of innovative products for grooming, styling, and maintaining of beards, hair, skin, and moustaches. The Beardbrand's founders started with an initial financial capital of $ 8,000 and did not profit from sales in the first 10 months of the company, trying to keep it afloat. After the company was mentioned in an article for The New York Times, it got around the "beard's" world.