SCHAU AUF DI is hand-stirred organic skin care founded by Michael Friedl and Christopher Robl in 2017 in the heart of the Austrian Waldviertel Region. The idea behind SCHAU AUF DI skin care was to develop skin care products inspired by nature, full of 100% natural ingredients, organic and to ensure the highest quality. Currently, the company produces only small batches by hand in their own manufactory. All SCHAU AUF DI products reflect values that surround us in nature. The brand is currently presented in Austrian cosmetic salons, online and offline retail chains and organic shops such as Naturkosmetik Josefstadt, Ecco Verde, Sonnentor etc.
For generations, both founders' families developed and passed on formulations for creams, balms and lotions. Based on these traditional formulations and methods combined with professional know-how the founders of SCHAU AUF DI evolved modern 100% organic high-quality skin care products. Professional know-how is based on longtime experiences in the own beauty studio and lots of client´s feedback. In the company's manufactory in Zwettl the main steps of the procedure are manual so all-natural ingredients cautiously proceed to ensure the highest quality in the end product. Quality is the highest command for the brand owners. To guarantee this quality, the company currently produces all products in small batches and only hand-stirred in order to give the client the possibility to FEEL THE DIFFERENCE!
Further, the founders launched a skincare line for babies and kids called SCHAU AUF MI, since the extra sensitive skin of babies, toddlers and kids needs special treatment, free from perfume and essential oils, odorless and naturally gentle. The company is aimed at constant development and improvement. Also, from the very beginning, both founders had a goal to reduce plastic in the packaging and now they are happy to say that they did a very good job. All of the shower baths, soaps and body oils are available in glass bottles with an option to just order refill bottles.
Michael Friedl and Christopher Robl were both born and grew up in the heart of the Austrian Waldviertel region. SCHAU AUF DI is the result of ideas, dreams and long talks of life long friends.
Michael is the mind behind creating and developing 100% organic products. For generations, his family developed balms and creams with herbs from their own garden and nature they were surrounded by combined with bee wax or lard. It didn´t take long to pique his curiosity and since then Michael started experimenting with herbs and their impact on skin and well-being. Now he is spending all time possible in his own manufacturing rooms mixing products or developing new ones.
Christopher is in charge of all the marketing and key account. The best hand-stirred organic skin care needs creative input to be seen between all the other cosmetic brands. Developing the label of the products, deciding on the packaging and making SCHAU AUF DI known in local shops offline as well as on the internet and internationally is a part of his field of activity.
All of the products are organically certified, sustainable and hand-stirred in Austria because the founders love what they do. The company's goal is to develop products of exceptional quality. Of course, all the products are cruelty-free, free of palm oil and parabens. It also is important to underline that SCHAU AUF DI skin care is free of microplastics and silicones.
SCHAU AUF DI skin care products are personally developed by Micheal. In his own manufactory in Zwettl, Lower Austria, Michael mixes all the creams, balms, soaps, shower baths and lotions manually and then bottles them up, labels them and personally sends them to all the clients. So all of the clients will always know who created and filled up their skin care. This makes SCHAU AUF DI a very personal, highest quality and 100% organic skin care product.
All product range varies and can be split up in unisex skin care, products for women called „SCHAU AUF DI Feel the Goddess“ and products for men called „SCHAU AUF DI For men“. For kids, the brand created „SCHAU AUF MI“, free of essential oils and free from perfume. Very pure products for the sensitive skin of the youngest. All shower baths, soaps and body oils are available in glass bottles, also with the option to just order refill bottles.
Unisex skin care
Cleansing Milk - Gentle, deep pore cleansing: This delicate rose hydrolat with sunflower oil and almond oil is the essential cleansing product for daily face routine. With a lovely rose scent to delight during the cleansing process. Ingredients: Rose hydrolat, sunflower oil, water, almond oil, rapeseed-based emulsifier, vitamin E, various natural acids (e.g. jasmine, rose, etc.).
Face Cream Balance Organic – You are as young as you feel: is a gentle moisturizing cream, provides long-lasting care and gives stressed skin a real break. Helps to prevent and fight redness and irritation. Ingredients: Lavender hydrolat, water, sunflower oil, safflower oil, almond oil, rape-based emulsifier, glycerin, natural acids, vitamin E, gelling agents, essential palmarosa oil, essential cedarwood oil, essential lemongrass oil.
Face Cream Hazelnut – nourish your skin with nature´s most precious treasures: Rose hydrolat, hazelnut oil, sunflower oil and shea butter lend this face cream a light, long-lasting consistency. Hazelnut oil helps the skin to stay firm and smoothes over fine lines. Ingredients: Rose hydrolat, water, sunflower oil, hazelnut oil, shea butter, rapeseed-based emulsifier, glycerin, vitamin E, xanthan gum, various natural acids (e.g. jasmine, rose, etc.), essential rosewood oil.
Roll-on spot treatment – for clear and flawless skin: Pure manuka hydrolat acts as a potent disinfectant and helps combat pimples and impurities. Redness and small inflammations are gently alleviated without irritating the skin. Ingredients: Manuka hydrolat.
Hazelnut face oil – gentle oil for smooth, soft skin: Hazelnut oil, almond oil, and sunflower oil come together in this delicate face care oil. Perfect and extra gentle around the eye area or to smooth over fine laugh lines. Ingredients: Sunflower oil, almond oil, hazelnut oil, vitamin E, essential orange oil.
Blackcurrant face oil – sensible skin needs some extra love: Brazil nut oil and currant oil nourish hypersensitive, irritated and dry skin. In combination with hemp oil, these ingredients lend this nurturing oil a regenerating and cell-renewing effect. Ingredients: Sunflower oil, hemp oil, Brazil nut oil, currant seed oil, vitamin E, essential mandarin oil.
Facial Toner Rose – refreshing, cleansing, balancing – our multi-talent: The naturally pure Damascena Rose hydrolat revitalizes, balances, and harmonizes demanding skin. Especially popular as a refreshing spray on the go. Ingredients: Rose hydrolat.
Facial Toner Lavender – when your skin needs that extra TLC: Pure lavender hydrolat free of artificial additives and alcohol. Perfect for cleansing oily skin that is prone to impurities and enlarged pores. Helps to reduce redness and itching. Sprayed on the chest and body, it calms the mind and eases sleeping troubles and colds. Ingredients: Lavender hydrolat.
Lip Balm – soft lips make for happy days: Beeswax, almond oil, sunflower oil, and rapeseed oil make lips smooth and protect them from cracking and dryness. Also helps prevent chafed noses during the cold season. Ingredients: Sunflower oil, rapeseed oil, beeswax, almond oil, vitamin E, essential lavender oil, essential mandarin oil.
Lip Balm (oil) – soft lips steal the sweetest kisses: The lip care oil can be applied in a flash thanks to roll-easy applicator. It gives the lips a gorgeous silky shine. For smooth, kissable lips with a naturally subtle fragrance. Free from essential oils. Ingredients: Almond oil, aloe vera oil, jojoba oil, sea buckthorn pulp oil, vitamin E.
Lavender Skin Balm – nourish and protect, come rain or shine: This balm with beeswax, almond oil, rapeseed oil, sunflower oil, and lavender oil helps regenerate dry, sensitive, flaky or cracked skin. Ingredients: Sunflower oil, rapeseed oil, beeswax, almond oil, vitamin E, essential lavender oil, essential mandarin oil.
Shower Bath summer rain – for that sweet summer rain feeling: Wonderfully refreshing, luxuriously creamy cleanser. Lather it up and enjoy. Help maintain the skin's moisture balance with the finest calendula oil. The extra-moisturizing effect is perfect for very dry skin. Ingredients: Rose hydrolat, water, coconut surfactant, sunflower oil, sugar surfactant, almond oil, glycerin, essential grapefruit oil, xanthan gum, citric acid, essential orange oil, essential bergamot oil.
Foot Balm – your feet carry you everywhere: (suitable for diabetics): Hemp oil, safflower oil, and sunflower oil leave the skin supple without leaving a greasy residue. The scent of bergamot essential oil gives the feet and legs a pleasant kick after a long day. Ingredients: Rose hydrolat water, sunflower oil, hazelnut oil, shea butter, rapeseed-based emulsifier, glycerin, vitamin E, xanthan gum, various natural acids (e.g. jasmine, rose, etc.), essential rosewood oil.
Hand Balm – lend your hands a nourishing hand: The almond oil is particularly nourishing, gentle and soft. It makes the skin on the hands supple without leaving a greasy film. The perfect little helper for dry, cracked and brittle hands and nails. Ingredients: Lavender hydrolat, water, sunflower oil, safflower oil, almond oil, rape-based emulsifier, glycerin, vitamin E, xanthan gum, various natural acids (e.g. jasmine, rose, rowan), essential tangerine oil essential lavender oil, essential palmarosa oil.
Bodylotion, forest & meadow – your body will love you for it: Naturally firming frankincense oil meets deeply penetrating thistle oil and shea butter. Essential care for the whole body. You will love its silky texture. Ingredients: Water, rose hydrolat, sunflower oil, safflower oil, rape-based emulsifier, shea butter, glycerin, vitamin E, xanthan gum, essential incense oil, essential rosewood oil.
For Women “Feel the Goddess”
Body oil “Feel the Goddess” – take a break and feel the goddess in you: Body oil for the perfect skincare routine. With light aloe vera oil, almond oil, and sunflower oil. This feminine blend of essential oils wraps the body in a unique fragrance of serenity and freshness. Especially popular in combination with the matching shower bath. Ingredients: Sunflower oil, almond oil, aloe vera oil, essential palmarosa oil, essential cedarwood oil, vitamin E, essential neroli oil, essential lemongrass oil, essential rosewood oil.
Shower Bath “Feel the Goddess” – relax and treat yourself: The feminine shower bath "Feel the Goddess", with its unique scent of serenity and freshness, noticeably nourishes the skin and prepares it for the next steps in a skincare routine. Perfect in combination with the matching body oil. Ingredients: Water, coconut surfactant, sunflower oil, rose hydrolat, sugar surfactant, calendula oil, glycerin, essential palmarosa oil, essential cedarwood oil, essential neroli oil, natural acids, essential lemongrass oil, essential rosewood oil, citric acid.
Shower Soap Coral – we care about our wonderful planet: Coral shower soap is particularly beneficial to the skin, thanks to its special ingredients - Babussu oil, coconut oil, olive oil, almond oil and a mixture of fine essential oils gently cleanse the skin for a pleasant fragrance and wonderfully soft skin. Naturally vegan and in plastic-free packaging. Ingredients: Babussu oil, olive oil, rapeseed oil, coconut oil, almond oil, essential cedarwood oil, essential palmarosa oil, essential lemongrass oil, essential lavender oil.
Body oil “Sweet Baby Bump” – not just for mamas-to-be: Helps to prevent stretch marks and to tighten the skin tissue. Gently massage the body oil into the skin. The baby will love the gentle touch and feeling of safety and love even while still tucked away in mama's belly. Also perfect for after birth to give the skin some extra firming love. Ingredients: Sunflower oil, almond oil, jojoba oil, wheat germ oil, essential grapefruit oil, vitamin E, essential neroli oil, essential lavender oil.
Baby Oil – the most wonderful time for you and your baby: Nourishes and pampers baby's skin. Suitable for baby massages and gentle cleansing. Ideal for daily use on sensitive baby skin, even on the most delicate nappy area. Due to its pleasant texture, it is quickly absorbed and gives a baby a feeling of safety. Free from perfume and essential oils, it is odorless and naturally gentle. Ingredients: Sunflower oil, almond oil, calendula oil, jojoba oil, vitamin E.
Magic Balm – so our kiddos grow up natural and healthy: Completely free from perfume and essential oils, this balm cares for the sensitive skin of children. This blend with calendula oil and beeswax has a healing and anti-inflammatory effect. The balm works its magic on little aches and pains, protects the nappy area and soothes sun-kissed skin. Also works well as a chest balm for colds or as a cold protection face and hand cream in winter. Ingredients: Sunflower oil, calendula oil, almond oil, beeswax, vitamin E.
Shower Bath Kids – mountains of foam and gentle cleansing? YES, please!: Foamy in the bathtub and nourishing in the shower. Calendula oil and almond oil gently cleanse little one’s sensitive skin. Free from fragrances and essential oils, the perfect nourishing care for the kids. Also perfect for the fine hair of up to three-year-olds. Naturally cleanses and nourishes. Ingredients: Water, coco surfactant, sunflower oil, rose hydrolat, sugar surfactant, calendula oil, glycerin, natural acids, citric acid.
For Men – organic skin care, regional, hand-stirred, fair, laid-back, sustainable, no microplastic, no silicones, lots of Waldviertel, lots of knowhow – FEEL THE DIFFERENCE
Shower Soap Petrol – that´s why we say #noplastic: The subtle scent and delightful foam of SCHAU AUF DI Petrol shower soap will have you hooked from the first application. Naturally vegan and in plastic-free packaging. Ingredients: Babussu oil, olive oil, rapeseed oil, coconut oil, almond oil, essential cedarwood oil, essential lavender oil, essential pine needle oil, essential lemongrass oil, essential patchouli oil.
Face Cream – “For Men”: This face cream for men helps ease the stress to which facial skin is exposed on a daily basis. With organic oils and precious plant water, it provides a welcome kick for men's skin. Ingredients: Lavender hydrolat, water, sunflower oil safflower oil, almond oil, rapeseed-based emulsifier, glycerin, various natural acids, essential pine needle oil, vitamin E, essential cedarwood oil, gelling agent, essential lemongrass oil, patchouli oil.
Body Oil – “For Men”: Simply massage this delicately scented body oil into the skin after showering. It is absorbed quickly and leaves the skin soft and smooth. Ingredients: Sunflower oil, almond oil, vitamin E, essential cedarwood oil, essential lavender oil, essential pine needle oil, essential lemongrass oil, essential patchouli oil.
Shower Bath – “For Men”: This wonderfully fragrant, gently caring shower bath for men makes for a perfect start to the day. Organic calendula oil nourishes the skin in the shower. Ingredients: Water, coconut surfactant, sunflower oil, rose hydrolat, sugar surfactant, marigold oil, glycerin, essential cedarwood oil, natural acids, xanthan (gel former), citric acid, essential lavender oil, pine needle oil, essential lemongrass oil, patchouli oil.
Two very new products are made from manuka - hand soap and pimple pencil. Manuka is a local tea tree in New Zealand which is used in Maori tradition medicinal herb. It has a positive impact on irritated, hypersensitive skin. Manuka hydrolat has a regenerating impact on sensitive skin and alleviates redness and small inflammations.
Last but not least the newest products are an organic hand sanitizer and „bye-bye mosquito“ spray - of course as well as all of SCHAU AUF DI other products: organic and hand-stirred in own manufactory in Austria.
BRANDING AND DESIGN
It has been a long way of creative progression. Since the very beginning, lots has changed and the brand founders are happy to have finally found the perfect branding and design. It was their aim to have a design that is attractive to everyone. To make it easier to find the way through the product range the company, first of all, decided to have a colour scheme. The colours in the labels differ depending on the ingredients in the product. Green for hemp, orange to brown for hazelnut, purple for lavender, violet for blackcurrant. As further on decided to differ between products for women, men and kids the brand also differed again in the colour. Pink for all the „Feel the Goddess“ products, blue for „For the Men“ products and orange for the kids.
The branding SCHAU AUF DI stands for „care for yourself and do something good for your body and mind“ while SCHAU AUF MI the kids brand stands for „look after me, care for me and my skin“.
MARKETING AND SALES
The brand is currently presented in Austrian cosmetic salons, online and offline retail chains and organic shops such as Naturkosmetik Josefstadt, Ecco Verde, Sonnentor etc. For more details, visit the partner's page. The Founders are ready to speak with potential distributors to expand products to new markets.
Recommended retail prices for some SCHAU AUF DI products in Austria:
- Manuka hand soap 250 ml - € 14,90;
- Shower soap Coral 80 g - € 8,99;
- Kids shower gel 200 - 14,90;
- Face cream for men 50 ml - € 29,90;
- Body oil - For men 100 ml - € 24,90;
- Shower Gel - Feel the Goddess 200 ml - € 14,90;
- Facial Rose Toner 100 ml - € 22,90;
- Lip Balm 7 ml - 9,90.