BeOnMe is an Italian cosmetic brand born in 2016 in the heart of the Alps, surrounded by the energizing beauty of the Dolomites Mountains. Its organic cosmetics, made in Italy and certiﬁed by Ecocert®, are designed for true nature lovers who appreciate the efﬁcacy of pure ingredients, are sensitive to environmental issues and aware of the importance of living a sustainable lifestyle. Developed to support a healthy beauty routine, all products boast vegan and eco-sustainable ingredients, selected for their effectiveness and free from synthetic components. Three skincare lines, Beauty, Sport and Tattoo, give life to a colorful, smart and performance-oriented cosmetic range addressing the unique nature of all young skin types. The collection, in fact, responds to the needs of Millennials and Gen Zers, two young generations that embrace the concept of conscious consumerism, appreciate targeted formulations and a good quality-price ratio.
BeOnMe was born from the desire to develop pure, natural, organic cosmetics, and to satisfy the needs of a super-sensitive and reactive skin that couldn’t tolerate anything but natural ingredients free of synthetic components and allergens. It all began when, a few years ago, Yvonne, BeOnMe inspirer and founder, started to self-produce her cosmetics to cope with severe dermatitis that no specialist nor product seemed to be able to relieve.
It took years of accurate study, application, patience and a stronger and stronger passion: and what it had begun as a small DIY cosmetic range for private use ﬁnally became a reﬁned organic skincare collection, extremely effective, functional and clean. Together with Massimo, her life partner and co-founder, supported by his entrepreneurial career and a solid partnership with an extremely cutting-edge, Italian niche cosmetic laboratory, they gave life to the registered brand.
From the beginning, BeOnMe and its three skincare lines heartily match the founders’ passions (beauty, sport, tattoo), values, ethics and green philosophy:
"BeOnMe cosmetics are dedicated to those who love nature, taking care of themselves and sharing their best life experiences. By choosing to use and produce only natural, organic and sustainable cosmetics, we don't expect to save the world, but to do our part alongside all those who have chosen this path and all those who make their best every day to live with a healthy, ethical, and responsible lifestyle."
Yvonne and Massimo
Indeed, the brand name BeOnMe (be-on-me!) and its tagline, skincare for nature lovers, are a promise to those who act responsibly trying to reduce the impact of their daily actions on natural ecosystems. From such high ideals derive concrete choices, six pillars that drive both the products’ development and the business approach:
PRODUCTS & PRICES
BeOnMe embraces Nature’s vitality and freshness with a smart collection of organic and performance-oriented cosmetics, developed with clean formulas and translated in versatile and comfy textures.
Nature’s beauty and creativity are captured in advanced and effective formulations: packed with organic ingredients, precious botanical extracts and biotechnological complexes, they offer a cocktail of potent phytoactives to infuse the skin with purity and balance.
Enzymatic hydrolats, prebiotics, natural surfactants, marine unicellular algae, rare and precious organic oil-mixes and ﬂower blends, like the fragrant aromatic Butterﬂy Bush ﬂowers. This is the result of never-ending research for ingredient innovation and of a close partnership with a cutting-edge, niche cosmetic laboratory.
Pure mountain water
The formulations contain mountain spring water coming from the majestic Alps: light, extremely pure, pH neutral and microbiologically controlled, very well tolerated by the skin.
Pro skincare lines
Tattoo and Sport, two unique lines of high-tech and multi-beneﬁt products engineered to ensure superior performance. They were developed, respectively with a team of tattoo artists, and with feedback from pro athlete testers.
Beauty line (Face – Body – Hair)
A cosmetic line for young skin to bring out its natural radiance! It supports all skin types, from the impure, combination and sensitive to the ones showing the ﬁrst signs of aging. It also takes care of hair and body with precious botanical extracts and biotechnological actives.
Face care line
- Micellar cleansing water
- Cleansing mousse
- Cleansing scrub gel
- Purifying face tonic
- Hydrating face mask
- Nourishing face mask
- Purifying face mask
- Face serum
- Face serum impure skin
- Face serum for man
- Face cream sensitive skin
- Face cream combination skin
- Spot treatment
Body care line includes:
- Shower gel
- Body cream
- Hand cream
Haircare line includes:
- Pre-shampoo nourishing treatment
- Purifying shampoo
- Sensitive shampoo
- Hair oil
High-performance formulations created to make the body feel free to unleash all its energy and dynamic vitality. The line includes:
- Anti-friction cream
- Massage gel
- Refreshing gel
Organic cosmetics designed to address the unique nature of all skin types and enhance the vibrant uniqueness of each tattoo. The line includes:
- After piercing saline solution
- After tattoo
- Tattoo pro
- Sun protection
Also, there are Gift Sets available. To discover the entire collection please visit beonmelab.com.
Cleansing Scrub Gel
It brightens and smoothes the skin. The different sized granules help get a deeper cleansing. Based on aloe, it contains all-natural hydrated silica granules, apple-cider vinegar, Malva Sylvestris extract, and also nettle, with its healthy cocktail of proteins, vitamins, tannins, and ﬂavonoids.
Purifying Face Mask
Innovative, soft lipogel texture: it doesn’t dry, doesn’t pull, doesn’t irritate. It dissolves like magic when it comes in contact with water. It evens the complexion and mattiﬁes the skin. It contains a special mix of seaweeds extracts (Fucus Spiralis, Tetraselmis Chuii) and sage hydrosol.
Face Serum Impure Skin
A light serum that absorbs rapidly, lends a matt, hydrated ﬁnish to impure and combination skin as it soothes, restricts dilated pores, reduces imperfections and rebalances oily skin, without drying it. Based on aloe, it contains a refreshing sorbet of lavender, lime, and bitter-orange blossom hydrosols.
Shock treatment against pimples and imperfections. Gel texture: it doesn’t drip and, thanks to its practical applicator, it’s easy to apply. It contains aloe, thyme extracts, tea tree oil, and is enriched with gluconolactone.
Speciﬁc for oily hair and dandruff. A waterfall of chamomile, lavender, mint, lemon and natural surfactants to deeply cleanse and purify scalp and hair. It lends a pleasant sensation of freshness.
Fast-absorbing gel designed for sports massage, before and after physical activity. It offers a pleasant relief to traumatized skin areas, helps to soothe swellings and to promote tissue oxygenation. With calendula extract, jojoba, thyme, rosemary and tea-tree oils.
With its generous blend of organic oils (sweet almond, castor, sunﬂower, shea butter, and tocopherol), it soothes and moisturizes the skin after the execution of a tattoo, helping to preserve its vibrant colors.
Recommended Retail Prices for best-sellers:
- Cleansing Scrub Gel 75 ml/ 2.54 ﬂ.oz. - € 12.50;
- Purifying Face Mask 50 ml/ 1.69 ﬂ.oz. - € 13.50;
- Face Serum Impure Skin 30 ml /0.51 ﬂ.oz. - € 12.00;
- Spot Treatment 15 ml/ 1.01 ﬂ.oz. - € 8.00;
- Purifying Shampoo 200 ml/ 6.76 ﬂ.oz. - € 9.50;
- Massage Gel 150 ml/ 5.07 ﬂ.oz. - € 14.50;
- After Tattoo 50 ml /1.69 ﬂ.oz. - € 11.50.
BRANDING & DESIGN
Beauty is in everything natural! BeOnMe celebrates the most varied types of nature’s beauty and the wonderful diversity of every human creature, with a contemporary and exuberant brand personality that breaks down the sober aesthetic codes of the traditional eco-skincare, while opening to a more joyful and colorful concept of nature. An indie brand with a playful and fun approach to skincare, capable of resonating with a young audience that wants to feel emotionally involved.
The packaging is white, minimal, modern, characterized by a colorful label. The label is removable and may be playfully reused on other surfaces. The products don't have secondary packaging.
MAKEUP REMOVER CLOTH
BeOnMe custom washcloth made of 100% terry cotton made in Italy is completely recyclable. It is safe and very absorbent, ideal for removing masks and treatments, for cleansing face and neck, for drying face and hands. Thanks to the texture of its terry cloth it is perfect to carry out a gentle cleansing of the face. A functional skincare accessory and ally for removing makeup, clean and dry the skin, make treatments and cold face packs.
MARKETING & SALES
COMMUNICATE TO CONNECT
BeOnMe consistently researches and invests in all the newest communication trends to keep evolving and taking new challenges to connect people, develop a dialogic relationship with users and partners, sharing knowledge, values and an energizing vision of inclusive beauty.
This is why BeOnMe:
- Constantly informs people about the correct and conscious use of organic cosmetics, and inspires to live beauty in a positive way, promoting a direct one-to-one interaction and a daily social media customer care.
- Actively supports distributors & resellers in their social and digital communication strategies, helping them better interact with the new generations.
- Promotes synergies between people & partners through the development of BeOnMe online and ofﬂine community.
MARKETING FOR REAL PEOPLE
BeOnMe goal is to answer the audience’s and commercial partner’s concrete needs, providing useful and selected marketing tools, like product guides, how-to-use cards and videos, graphic skincare routines and online training courses.
BeOnMe also highly encourages real people to be the best testimonials, as well as promote user-generated contents that can be shared on social media and with partners. A word-of-mouth potential maximized by targeted buzz marketing strategies.
BeOnMe commercial strategy harnesses the power of digital marketing and involves constant investments and updates to ensure BeOnMe remains competitive in the Internet marketplace. BeOnMe digital plan includes:
Search Engine Optimization
BeOnMe invests in growing the presence online as well as maximize organic search trafﬁc to ensure its cosmetics are well represented on the Internet and naturally rank for desired, relevant keyword searches.
BeOnMe invests in paid search advertising, such as Google AdWords and Bing Ads, stay up to speed on all the latest developments, and work with the best tools to ensure all campaigns are getting the highest Return On Investment.
BeOnMe manages content calendars, craft posts that are both useful and entertaining and track engagement and follower growth to make sure BeOnMe is offering signiﬁcant contents to its audience.
From BeOnMe Instagram feed: pre make-up skincare routine for Carnival
The company also partners with a reliable network of inﬂuencers through afﬁliate programs. BeOnMe partners with such influencers as @damntee | @alicecarbotti | @metamorphosia_fx @merisiel_irum | @wayofyaw | @basic_gaia @martinapiccu | @fabianabarra | @tessagelisio | @klea.277. Finally, BeOnMe invests in dynamic and engaging Instagram and Facebook advertising. Next steps also include investing in TikTok.
Direct E-mail Marketing
A key tool to increase brand awareness, draw attention, establish and improve relationships with the audience while tracking feedback and monitoring the product success.
- Organic perfumeries
- Personal care stores
- Beauty chains
- E-commerce platforms (proud to be on ﬂaconi.de; eccoverde.com; douglas.de; lovelula.com; biggreensmile.com)
- International exhibitions e.g. Cosmoprof (Italy), Vivaness (Germany), Sana (Italy), Up by Wabel (France) and more
Today BeOnMe cosmetics are available in Italy, all over Europe, in Canada, Taiwan, soon in Greater China and the USA. The brand is registered in 27 EU countries and also in the UK, Australia, Philippines, India, New Zeland, Serbia, and Singapore. After the ﬁrst years full of successes, the company plans a further exponential growth on international markets supported by a targeted expansion strategy, adequate investment capacity, and organizational development plans.
BeOnMe believes in the added value of collecting independent reviews and of partnering with beauty experts, journalists, inﬂuencers, micro-bloggers, and vloggers. Among many others, BeOnMe has been featured in the following
BEONME SOCIAL MEDIA PROFILES