KLATZ is a brand of toothpastes and toothbrushes, made to satisfy all needs in oral care for all ages. Active components prevent diseases of the oral cavity, remove plaque and provide fresh breath. With qualitative ingredients, modern technologies and special recipes KLATZ guarantees effective hygiene and gentle care every day. Regular use of KLATZ makes enamel strong and minimizes the risk of bacterial plaque. The toothpaste provides prevention of caries, gum disease and provides long-lasting refreshing effect. For complete oral care and health, the experts recommend alternation between toothpastes with calcium and fluoride, plus fluoride-free if recommended by a dentist. The innovative KLATZ formula contains unique dioxide particle ratio silicon, providing at medium abrasive paste (RDA 75) maximum effective mechanical removal of bacterial plaque and polishing enamel without damage to the protective layer.
THE FOUNDERS & BRAND
The KLATZ brand was created in Russia in 2018 by two entrepreneurs - Evgeny Morgunov and Evgeny Zhilyabin. The main idea of the product was to stand out as a non-standard brand both in packaging and promotion among more conservative brands in this category. From the very beginning, the owners came up with the idea of dividing the assortment not only by purpose but also by gender. So, the Brutal Only line was born - only for self-confident and brutal men, and in the wake of it toothpastes for socialite Glamor Only. The whole concept was enclosed in a bright, stylish package, the idea of which came to the creators from Nespresso coffee, which is sold in pencil cases of 10 capsules - a minimum amount of text, but at the same time logical and understandable, without unnecessary information.
In the marketing strategy, a stake was also made on a non-standard promotion - provocative content and vivid images, which immediately hooked a large part of a target audience. KLATZ target group is 25+ since it is the most loyal and numerous. KLATZ focuses on people, who make purchases in mass-market retailers. They are brand loyal and prefer high quality at an affordable price.
In combination with an effective composition (almost all the ingredients in toothpastes and brushes were brought from Europe), packaging, assortment and marketing, KLATZ brand products do not leave anyone indifferent, forcing all to talk about the brand. Products are presented in big federal food retail chains, drogeries, pharmacies, etc.
PRODUCTS & PRICES
The brand consists of 6 lines:
The line for active people, chasing after their health. 4 toothpastes and toothbrush in 4 colors (under 1 EAN code):
GENTLE WHITENING, 75 ML
Toothpaste for daily use. Gentle whitening complex with Papain cleaves the protein basis of dental plaque and removes it, provides safe tooth enamel cleaning, restoring natural teeth whiteness. Fluoride ions increase the resistance of tooth enamel to acids, contribute to remineralization. Jonah zinc and Licorice active ingredients control the formation of bacterial plaque, retaining a feeling of freshness.
COMPLEX CARE, 75 ML
Toothpaste with licorice extract helps to restore enamel, fluoride ions strengthen it, protect it from acids and enhance the remineralizing property of saliva. Zinc ions and licorice active ingredients retain a feeling of freshness. Toothpaste safely and effectively cleans tooth enamel from plaque, restores the natural whiteness of teeth.
FRESH BREATH, 75 ML
The unique toothpaste contains safe cleansing complex and zinc ions which provide effective tooth enamel cleaning and fresh breath. Tooth enamel becomes perfectly smooth, so the bacteria are not fixed on the surface of the tooth enamel. Fluoride ions increase the resistance of tooth enamel to acids, contribute to remineralization. Carbamide maintains normal acidity of the oral cavity, restoring natural remineralization of tooth enamel.
LIFESTYLE ACTIVE PROTECTION, 75 ML, fluoride-free
The balanced formula of toothpaste without fluoride contains active calcium. Calcium ions reduce demineralization healthy tooth enamel and contribute to its strengthening with the defeat of the initial form of caries. Zinc ions and active ingredients licorice have a soothing effect on the oral mucosa and retain a feeling of freshness in the mouth. Toothpaste provides safe enamel cleaning, restoring the natural whiteness of teeth.
The line for healthy teeth and gums.
HEALTHY GUMS, 75 ML
Toothpaste with a slight aroma of cinnamon and fruit. Complex active ingredients, zinc ions, plant extracts prevent the formation of plaque, have a protective action on the oral mucosa. Fluoride ions strengthen tooth enamel, protect from acids. Regular usage of this toothpaste eliminates the development of gingivitis and periodontitis. Toothpaste provides safe and effective cleaning of tooth enamel, restoring the natural whiteness of teeth.
HEALTH ENAMEL REMINERALIZATION, 75 ML, fluoride-free
Complex toothpaste without fluoride. Contains an active form of calcium that strengthens tooth enamel and slows down the process of its demineralization. Zinc ions and active ingredient Licorice helps prolong the feeling of freshness. The safe whitening complex with plant enzyme Papain cleaves the protein base of the plaque, removes it and polishes tooth enamel without damaging it. Toothpaste provides safe cleaning of tooth enamel, restoring the natural whiteness of your teeth.
HEALTH SENSITIVE, 75 ML
Toothpaste for a daily care of sensitive teeth. The paste contains potassium ions, which eliminate symptoms of hyperesthesia of hard dental tissues in contact with cold, hot, sweet, sour and other irritants. The calming effect of potassium ion is enhanced by fluoride ion, strengthening the enamel of the teeth. Zinc ions and active licorice components control the formation of bacterial plaque, prolong fresh breath. Toothpaste provides safe and effective enamel cleaning, restoring the natural whiteness of teeth.
HEALTH HEALING HERBS, 75 ML, fluoride-free
The complex of active components of healing herbs, zinc ions and calcium ions optimize metabolic processes and provide prevention of bleeding gums and inflammation oral cavity. Calcium citrate mineralizes and strengthens enamel. Toothpaste has a flavor of medical herbs and tea tree. It will provide safe enamel cleaning and long-lasting refreshing effect. Does not contain fluoride.
The line for real self-confident men.
SUPER MINT, 75 ml
Real male black toothpaste with a bright taste of mint restores the natural whiteness of enamel, effectively removing stained plaque from smoking, drinking coffee, red wine and other factors. Safe whitening complex with plant enzyme Papain cleaves the protein basis of stained plaque, polishes tooth enamel without damaging it. Active salts prevent the formation of dental tartar, fluoride ions strengthen tooth enamel, zinc ions and active licorice components retain a fresh feeling in the mouth.
WILD JUNIPER, 75 ml
Active toothpaste for men with a bright taste of juniper and black carbon color restores the natural enamel whiteness, effectively removing plaque that occurs as a result of smoking, drinking coffee, red wine and other factors. Safe whitening complex with plant enzyme Papain destroys protein basis of stained plaque, polishes tooth enamel without damaging it. Active salts prevent the formation of dental tartar. Juniper essential oil is a source of volatile and active substances that destroy bacteria.
REBELLIOUS RUM, 75 ml, fluoride-free
Especially for men in whom the rebellious spirit lives! Created exclusively for the gentlemen's club KLATZ Brutal Only. Safe whitening complex with the plant enzyme papain breaks down the protein base of colored plaque, polishes tooth enamel without damaging it. Active salts of toothpaste restore tooth enamel, cement micro-cracks in enamel, prevent the formation of tartar. Allantoin and herbal components prevent inflammation of the oral mucosa, soothe gums.
TART COGNAC, 75 ml, fluoride-free
A unique toothpaste with a tart taste of cognac created for men who know the taste of real life! Exclusively for the gentlemen's club KLATZ Brutal Only. The paste has a whitening effect, restores the natural whiteness of enamel, effectively removing plaque resulting from smoking, drinking coffee, red wine and other factors, polishes tooth enamel without damaging it. Calcium hydroxyapatite restores tooth enamel. Zinc ions and the active components of licorice and olive oil exerting a bacteriostatic effect, prevent the formation of tartar, maintain a long-lasting feeling of freshness in the mouth.
KILLING WHISKEY, 75 ml, fluoride-free
Exclusive elite whiskey toothpaste for men. For the true masters of life! Created especially for the gentlemen's club Klatz Brutal only. The paste has a whitening effect, restores natural whiteness and effectively affects teeth, consumes coffee, red wine and other factors, polishes tooth enamel without damaging it. Active salts and plant components of toothpaste remineralize tooth enamel, promote the formation of tartar, contribute to a beneficial effect on the soft tissues of the oral cavity, and help maintain a feeling of freshness in the mouth.
This line is for real secular lionesses.
STRAWBERRY SMOOTHIE, 75 ml, fluoride-free
Complex fluoride-free toothpaste for real socialites with a strawberry smoothie flavor. As part of the active form of calcium, through which enamel is strengthened, the process of its remineralization is accelerated. Zinc ions, menthol and the active components of licorice contribute to the preservation of freshness in the mouth, and aloe vera inhibits the development of the bacterial flora. Hyaluronic acid has a beneficial effect on maintaining healthy gums. Active toothpaste of complex action provides a safe and effective cleaning of tooth enamel, restores the natural whiteness of the teeth.
MILKSHAKE, 75 ml
Toothpaste for real ladies with the taste of a milk shake, watching over the health of their teeth. It contains an effective and safe cleansing complex with the plant enzyme papain, which breaks down the protein base of colored plaque, polishes tooth enamel without damaging it. Fluorine ions have a strengthening effect on enamel, enhance the remineralizing effect of saliva. Zinc ions, menthol and active components of licorice contribute to the preservation of freshness in mouth, and also prevent formation of tartar and the development of caries.
The line is for kids 5 - 11 years old, for happy children smiles.
MORNING CARAMEL, 48 ml
The combination of xylitol, aminofluoride and sodium fluoride (800 ppm) in the toothpaste is guaranteed to provide anti-caries effects on tooth enamel. Even with the first movement of the brush, a thin film will remain on the tooth surface, providing long-term fluoride protection. Chamomile and licorice extracts will have a mild anti-inflammatory effect on the oral mucosa. Does not contain SLS and SLES. Children 5-6 years old are recommended to use half a pea of toothpaste, distributing it over the entire surface of the brush.
TUTTI-FRUITTY, 48 ml, fluoride-free
Active salts, containing calcium ions contribute to the remineralization of tooth enamel, cement micro-cracks on its surface. Chamomile and licorice extracts will have a mild anti-inflammatory effect on the oral mucosa. Does not contain SLS and SLES.
The line is for babies 0 - 4 years, for gentle care of the first teeth.
BIG PEAR, 48 ml, fluoride-free
A mild-flavored toothpaste gently cleans the enamel of milk teeth. Active calcium strengthens tooth enamel. High xylitol content provides protection against bacteria that cause tooth decay and gum disease. Chamomile extract soothes and eliminates inflammation.
FUNNY ROSEHIP, 48 ml, fluoride-free
A mild-flavored toothpaste gently cleans the enamel of milk teeth. Active calcium strengthens tooth enamel. The high xylitol content provides protection against bacteria that cause tooth decay and gum disease. Chamomile extract soothes and eliminates inflammation.
The range of toothbrushes consist of:
- Toothbrush for men Brutal Only, hard (black)
- Toothbrush for men Brutal Only, medium with charcoal and shape bristles (grey)
- Toothbrush for adults Lifestyle, medium (4 colors)
- Toothbrush for girls Glamour Only, medium (2 colors)
- Toothbrush adults Health, medium with green tea and shape bristles
Rounded bristles and polished by unique technology, what gives the best cleaning effect. Comfortable ergonomic handle. Bending the handle allows easy and no extra pressure on gums to clear even the most inaccessible places.
KLATZ has several variants of gift kits, that contain toothpastes and a toothbrush for free. For more information please check the official website www.klatz.pro
MARKETING & SALES
The company is ready to discuss promotions and marketing activities and support them when agreed between parties. It may include in-store promotions, advertising or BTL activities, as well as social media support.
The brand plans to go global. The company very much believe in the success of the brand in other markets and finds KLATZ products highly competitive, since all products have a proof results with its natural formula and useful properties as well as modern packaging. The product line is big, there is smth for all, the brand follows new trends and constantly develops new products. It has a real success locally especially with the new men line Brutal Only, which hit the local market. It brought high profit, was highlighted in Forbes and also received a top 5 stars rating in 99% online media reviews.
"Our first lines (tubes of toothpaste with the taste of cognac, rum and whiskey) were literally snapped up by offline retailers such as “Magnit”, “Lenta”, “Carousel”, products were taken without talking. For the first-month existence of alcohol series, we were able to deliver it to numerous online stores (Wildberries, Ozon), pharmacy chains (Rigla), and we are currently in negotiations with a big offline retailer "Pyaterochka"." Forbes Russia