BERRICHI IS ORGANIC AND NATURAL COSMETIC THAT AWAKENS THE SKIN'S ABILITY TO REGENERATE SPINOFF.COM

The human body has a wonderful ability to heal itself and this is one of the most important functions of the body. But sometimes it loses its balance. The healing power of nature is much more than just folk wisdom. Berrichi uses pure nature and skin's own ability to fight against the signs of aging. Berrichi is an organic and natural cosmetics created in Estonia. Company Furcella Plc was founded in 2015 and the first three products were launched in October 2017. Ancient traditions and science meet at Berrichi. In collaboration with university researchers, the company has combined a variety of algae and natural super-oils to form the perfect combination of cream. One of the biggest dreams of the creator of the Berrichi brand is gradually coming true. Today the customers can perform their own beauty rituals from beginning to end with Berrichi products. The product line includes both skin care series and skin cleansers. Creams are dermatologically tested by Complife Italia and wear Ecocert Cosmos certification. Berrichi skincare products are suitable for Vegans and allergy sufferers and no animal tests have been conducted.

THE STORY

The idea for Berrichi natural cosmetics came from Berit Joosep's own skin problems. Dry and allergic skin as well as inflammation forced her to look for alternatives to over-the-counter cosmetic products. She began to seek help from pure nature and to mix creams in her home kitchen. Inspiration came from herbal medicine books and her grandmother's wisdom. After a trip to Bali, Berit discovered the world of algae. Berit's passion for natural skin care and algae brought her together with scientists - after two years of research, the power of algae and super oils became a cream. The ingredients have been examined and tested and scientifically proven.

The main ingredients of the creams, algae and super oils, form a perfect combination of vitamins, minerals and fatty acids. Berrichi's products are unique and really effective. They awaken the body's natural ability to regenerate and heal - they nourish and moisturize the skin in its deepest layers. The result is a radiant complexion and a vibrant complexion, natural skin elasticity and protection. Berrichi's name is composed of Berit's nickname "berri" and the word "chi". Chi stands for life energy and soul - Berrichi awakens the skin's natural ability to regenerate and activates the skin's own chi.

The owners have great respect for sustainable management in the company. Step by step, the packaging of the Berrichi products became more environmentally friendly and in 2020 the company started the "Let's do it" campaign. During this campaign, the company collects empty containers of Berrichi products from customers and sorts them. It transfers the plastic packaging waste to a local plastic recycling plant which further produces new terrace floorboards from recycled plastic from Berrich's plastic waste.

PRODUCTS & PRICES

HIGHLIGHTS

* KEY-INGREDIENTS

Furcellaran comes from the red seaweed of the Baltic sea. For a long time, it was a well-known ingredient in the food industry as an agent for making marmalade. Now the company has conducted research to discover that Furcellaran has high antioxidant properties and it helps to capture free radicals on the top layer of the skin. It also has unique properties to help blend fats and water, giving Berrichi creams a particularly silky feel.
Astaxanthin, microalgae, comes from organic farming in Iceland. Astaxanthin is well known as the most powerful natural antioxidant in the world. It is natural doping for the skin. Coming from the higher class of carotenoids it holds a strong red pigment inside which makes Berrichi creams slightly orange.
Cacaya oil, a very rich source of vitamin A from Peru has been well known for centuries for local native people and they have to use Cacaya nut oil for healing wounds and to avoid scar tissue.

This trio of key components is present in all Berrichi creams and makes Berrichi products unique. Furcellaran has a rather high molecule mass and it nourishes and moisturizes the top layers of the skin, while astaxanthin has the ability to penetrate into the deeper layers of the skin and nourish and moisturize the skin deeply. The ability of cacaya oil to accelerate the formation of new skin cells helps to keep the skin healthy and young. By using Berrichi skin care, the skin is protected and healthy for a long time.

*NO ADDED FRAGRANCE Just pure natural scent from organic ingredients.

*SUITABLE FOR VEGANS All skincare and cleansing products are suitable for vegans.

*SUITABLE FOR ALLERGY SUFFERERS Products have been validated by the Estonian Allergy federation and confirmed safe for using allergy sufferers.

*DERMATOLOGICALLY TESTED by Complife Italia – skincare products are all dermatologically tested.

*ECOCERT COSMOS certified.

SKINCARE

DAY cream - AGE DEFENCE

50ml airless bottle made of glass – Suggested retail price € 39.60

The best-selling velvety and fast-absorbing Day cream moisturizes and nourishes the skin deeply. The cream effectively soothes irritated, allergic and inflamed skin. The result is a fresh and radiant complexion, a more even skin tone and texture.

Day cream contains algae-derived effective moisturizing and anti-aging antioxidants astaxanthin and furcellaran. Cacay oil from the Amazon rainforests adds power to the cream by boosting skins cell renewal.

NIGHT cream – POWER AGE DEFENCE

50ml airless bottle made of glass – Suggested retail price € 42.90

The rich Night cream restores, nourishes and moisturizes the skin deeply while one sleep. The cream slows down and prevents the signs of aging, improves collagen production and restores the skin’s natural protective barriers. It also relieves inflammation, dryness and allergies.

The night cream contains algae-derived effective moisturizing and anti-aging antioxidants astaxanthin and furcellaran. Plant-based retinol improves the structure of the skin.

FOR MEN cream – SMOOTHING AGE DEFENCE

50ml airless bottle made of glass – Suggested retail price € 39.60

Face cream For Men is an easily absorbed and deeply moisturizing cream for daily use. Antioxidants from algae restore the skin’s balance and protect the skin from external stressors. The cream reduces inflammation, dryness and scar tissue.

For Men face cream contains algae-derived effective moisturizing and anti-aging antioxidants astaxanthin and furcellaran. Cacay oil from the Amazon rainforest and aloe soothes and relieves irritations. The cream suits well as an aftershave.

LIGHT cream – NATURAL GLOW

50ml airless bottle made of plastic (glass bottle available Dec 2022) – Suggested retail price € 39.60

The silky light and moisturizing day cream Light supports the basic functions of the skin and provides natural protective barriers. It makes the skin radiant and clear thanks to the powerful natural antioxidants and nourishing oils. Suits well for younger skin.

Light day cream contains algae-derived effective moisturizing and anti-aging agents astaxanthin and furcellaran. Unsea Barbata helps relieve inflammation and acne by balancing the skin's microbiome.

EYE cream – BRIGHTENING AGE DEFENCE

15ml tube made of PCR recycled plastic – Suggested retail price €26.40

The lightweight silky eye cream Eye with powerful antioxidants and herbal oils, nourish the gentle under-eye skin. The cream prevents and relieves the signs of premature aging, reduces dark circles under the eyes and restores the skin’s natural functions and protective barriers.

The eye cream contains algae-derived effective moisturizing and anti-aging agents astaxanthin and furcellaran. Dark circles and pigmentation problems are alleviated by koji acid and alpha arbutin.

HAND cream – SILKY TOUCH

75ml tube made of Innogreen tube that is made up from three layers – PP plastic, recycled PCR plastic and bioplastic made from sugar cane – Suggested retail price €19.80

Hand cream moisturizes, nourishes and supports skin’s protective barriers. It relieves dry and flaky skin, reduces age spots and makes hands feel silky and smooth. As a result, the skin has a healthy and lustrous appearance.

Hand Cream contains algae-derived effective moisturizing and anti-aging agents astaxanthin and furcellaran. Super oils moisturize and nourish the skin, and squalane speeds up blood circulation and improves collagen production.

DAY cream - AGE DEFENCE – small travel version

15ml tube made of PCR recycled plastic – Suggested retail price €19.80

FACE CLEANSING

Face cleaning FOAM – FACE WASH

150ml foam sprayer bottle made of PP plastic – Suggested retail price €25.20

Berrichi natural face wash Foam is designed to gently but effectively cleanse the face. It keeps the natural balance of the skin and gives one a clean and velvety feel. Foam contains effective moisturizing and anti-aging antioxidants from algae – astaxanthin and furcellaran.

Foam is enriched with a unique finger lime extract Lime Pearl ™, which contains natural AHA acids and antioxidants. It has a gentle exfoliating effect. The foam is suitable for sensitive skin and also for removing eye makeup.

Face TONER – NATURAL RENEWAL

100ml spray bottle made of glass – Suggested retail price €24.20

An innovative cleansing facial toner with natural AHA acids and algae extracts effectively removes all impurities and grease. AHA acids help to remove dead skin cells and accelerate the renewal of skin cells, resulting in an even skin tone and radiant complexion.

Regular use of the toner reduces pigment spots and smoothes the skin.

Makeup remover MAKEUP OIL – DEEP CLEANSING

100ml spray bottle made of glass – Suggested retail price €26.30

Makeup removing oil cleanser is a two-in-one product that removes all makeup while moisturizing the skin. When adding water, the oil becomes a gentle emulsion that melts even the strongest makeup from the pores resulting in clean and silky soft skin.

The natural ingredients have a moisturizing, anti-inflammatory and skin revitalizing effect. Designed for all skin types and also for allergy-prone skin. Can be used for removing waterproof and eye makeup.

EXTRA

Food supplement SKIN

Al. tin can contains 60 capsules – Suggested retail price €46.20

Skin supplement supports key functions and health of one's skin from inside out. This all-in-one supplement is developed based on skin needs, it strengthens the body’s protective barriers and reduces the feeling of fatigue.

Skin supplement contains the strongest natural antioxidant, astaxanthin from Icelandic algae. It also contains Myoceram ceramides made from rice bran, which help to maintain the skins natural moisture balance and sustainable marine collagen from fish.

This supplement can be used as a daily multivitamin as it also contains vitamins A, B, C and D.

GUA-SHA massage stone

Pink quartz massage stone in cotton bag with massage guide in special box made of paper – Suggested retail price €26.40

The traditional Chinese Gua Sha facial massage is an ancient healing therapy. It stimulates the microcirculation of soft tissues and helps to improve blood circulation.

Berrichi has combined the Gua Sha tradition with the power of rose quartz. Rose quartz is considered to be the crystal of love, harmony, care and calmness, which brings out happiness, inner peace and feelings of romance. It will keep one youthful and fresh, creating the feeling of being cared for and protected, and awakes a positive mind. Rose quartz promotes the renewal of skin cells and smooths fine wrinkles.

You can use Gua Sha of rose quartz for massaging the face, neck and neckline areas as often as on a daily basis, but at least once a week. Create one's own routine, by combining the usual application of a day or night cream with a few minutes of Gua Sha treatment.

BRANDING & DESIGN

Berrichi's name is composed of brand creators Berit's nickname "berri" and the word "chi". Chi stands for life energy and soul - Berrichi awakens the skin's natural ability to regenerate and activates the skin's own chi. Basically one may say that there’s always a small piece of cream creators “Berri’s” soul in every Berrichi cream.
One of the key ingredients super algae astaxanthin gives slight orange color to most of Berrichi products and so the main colour has used in Berrichi branding is also orange. The designer has been shaping the face of the Berrichi brand in the sure knowledge that “less is more” . Design is modern and clean, simple with enough space. A comprehensive collection of promotional materials, photographs, ready-made visuals, promotional videos and, of course, a correct summary of the Berrichi brand CVI are available. Each product has its nickname or slogan which differs it from others. For example, Hand cream has Silky touch and Eye cream Brightening Age defence. It gives more personality and explains its characteristics for the Berrichi products.

MARKETING & SALES

Since launching in October 2017 Berrichi has had significant success in Estonia becoming a top local natural cosmetics brand. Berrichi unique algae-based creams arouse interest in natural cosmetics users. As the effects of the products are scientifically proven, formulas science-based and the products certified, it builds trust. Berrichi overall branding, well-designed packages, innovative formulas and pricing position place Berrichi on the edge of premium products. The brand has gained a great reputation in the local Estonian market, but the brand is just the beginning of the journey in the international market. The main part of export sales is coming via own e-commerce channels. In Germany and the US markets, the company has started Berrichi sales on the Amazon platform.

The company is constantly working to increase brand awareness and have been contributing to the brand image since its launch. The main channels of marketing are: