Giardini di Toscana is a line of designer perfumes made in Italy, which is fully established as "niche perfumery". All the creations stem from emotions, memories, styles, which arise from pure passion. Giardini di Toscana is the result of a natural evolution applied to the creativity of a family-run business, a form of artistic expression that complements other similar expressions. These fragrances draw attention thanks to their aesthetic quality and originality, which is why they are suitable for strong personalities, who are not simply trying to conform to current trends. The keyword for the Giardini di Toscana line is "eco-luxury": luxury products based on organic and environmentally sustainable ingredients, with a great natural value. Today, the topic of sustainability is so important that it is not only a trend anymore but a real must. Translating eco-luxury into a perfume is the real mission for Giardini di Toscana’s fragrances.

THE STORY 

Being inebriated by the garden’s fragrances represents a unique experience for your senses. In Tuscany, a garden is a place where architecture and nature meet, the relationship between human-made work and the soil. This is the place where, in 1942, the story of an olfactory journey among the fragrances of the most authentic perfumery began. In a picturesque medieval village in the Casentino Valley, in the heart of Tuscany, Italy, grandparents Giovan Piero and Emma Ducci opened a bottega (small shop), which became a Perfumery.

At the beginning of the 60's, the business continued with his daughter Irma who, thanks to her style, turned the original business into a prestigious boutique. That is where Silvia Martinelli was born, the creator of Giardini di Toscana’s designer perfumes, a line conceived as the combination of craftsmanship and innovation, through the use of the most refined raw materials, which are processed by using ancient and fascinating techniques.

PRODUCTS & PRICES

3.1 FRAGRANCES FOR HOME

VIGNA TOSCANA - BOTTLE WITH STICKS      

The fragrance evokes the Tuscan vineyards. Just like a dream, it takes you back to a long-gone past, when grapes were crushed and the scent of the must spread in the air.

Olfactory pyramid: Jasmine, White Musk, Vineyard. Size: 200ml.

Recommended Retail Price - RRP: € 45,00 (in Italy, with VAT, RRP not specified for foreign countries).

MANDARINO VANIGLIA – BOTTLE WITH STICKS

A Mediterranean opening with the citrusy tenderness of tangerine and the sugary and creamy taste of orange. The evocative scent of citrus fruits flows into the delicacy of vanilla. The air smells of vanilla and mandarin again. Maybe the Blue Fairy from the famous fairy tale of Pinocchio was here? It has a calming and relaxing effect and it reduces irritability. Perfect for children's rooms, bedrooms and bathrooms.

Olfactory pyramid: Mandarin, Orange, Vanilla, Delicate flowers, White Musk. Size: 200ml.    

RRP: € 45,00 (in Italy, with VAT, RRP not specified for foreign countries).

EREMO VERDE – BOTTLE WITH STICKS

A walk inside the Foreste Casentinesi National Park. The woody notes of cedar blend with the revitalising fragrances of aromatic herbs, giving you strength and courage to fight your fears. From Saint Francis’ Canticle of the Sun, a hymn to life and to the positivity of nature. An energising fragrance, suitable for living rooms and bathrooms.

Olfactory pyramid: Aromatic plants, Bergamot, Cypress, Cedar wood, Vetiver. Size: 200ml.

RRP: € 45,00 (in Italy, with VAT, RRP not specified for foreign countries).

MARLIA – BOTTLE WITH STICKS

Harmonious and delicate explosion of cherry blossoms, combined with strawberry and the fruits’ colours to create a delicious and romantic fragrance.

Inspired by the wonderful garden of Villa Marlia, located in Capannori (Lucca), where Elisa Baciocchi Bonaparte, Napoleon's niece, lived.

Olfactory pyramid: Cherry, Peach, White Flowers.

Properties: Home Relaxing, suitable for rooms where stress is released: living room, reading room. Size: 200ml.

RRP: € 45,00 (in Italy, with VAT, RRP not specified for foreign countries).                  

ELEGIA – BOTTLE WITH STICKS

Drowning in a flowery garden, in the white of bergamot, in the energetic and sparkling scent of lemon and the vibrantly fresh green tea, all delicately sweetened by the clean whiteness of jasmine. This is Elegia. The air you breathe in the Boboli Gardens’ orangery, where the Medici family first used citrus fruits to decorate their gardens and where the bergamot stands out with its ability to open your heart and radiate happiness. Refreshing, brightening and stimulating. Ideal for offices, work environments and meeting rooms.

Olfactory pyramid: Bergamot, Green Tea, Jasmine, Sandalwood. Size: 200ml.

RRP: € 45,00 (in Italy, with VAT, RRP not specified for foreign countries).

3.2   PERSONAL FRAGRANCES

BIANCO ORO

The scent of pleasure, sensuality, the seduction of amber accord, fascinating and elegant molecules. Cetalox: an extremely powerful and elegant amber accord. This ingredient enriches and elevates the perfume, it makes it intense and persistent. A note of black pepper brings spiciness. Last but not least, Patchouli. Considered an aphrodisiac by the hippies, it stirs our deepest emotions. Size: 100ml.

Olfactory Pyramid

RRP: € 120,00 (in Italy, with VAT, RRP not specified for foreign countries).                                      

BIANCO LATTE

The cuddle, the embrace, the pleasure of being shrouded in a cloud of vanilla, milk and honey. Size: 100ml. 

Olfactory Pyramid

RRP: € 120,00 (in Italy, with VAT, RRP not specified for foreign countries).          

SHABBY CHIC

Reassuring and captivating, woods and floral notes surround you with softness and elegance. The pleasantness of red cedar wood meets the gentle floral touch of the delicate and slightly honeyed queen of flowers, the Damask Rose. Javanol represents the dominant sandalwood note, a new-generation molecule, with rich, natural, creamy, slightly pink sandalwood. Size: 100ml.

Olfactory pyramid

RRP: € 120,00 (in Italy, with VAT, RRP not specified for foreign countries).          

BLU INDACO

A perfume of contrasts. Brilliant and fascinating opening with Calabrian Bergamot. Followed by the sweet and bitter Almond, immersed in a sweet vanilla bath. And then the Frangipane heart, whose scent evokes hesperidian and flowery notes such as lemon, jasmine, honeysuckle and rose - all together. Habanolide represents the base note, an extremely elegant musky smell, a very high-performing note with a waxy and slightly metallic undertone. Strong, clean, captivating smell, with a soft but powerful, almost erotic background of sensuality and animality. Size: 100ml. 

Olfactory pyramid

RRP: €120,00 (in Italy, with VAT, RRP not specified for foreign countries).          

CELESTE

It is the bright and clear dawn after a night storm, the air is fresh, the sky expands with its celestial and clean perfection, the fragrances spread, powerful and overbearing: citrusy, aquatic, marine, floral. Size: 100ml. 

Olfactory pyramid

RRP: € 120,00 (in Italy, with VAT, RRP not specified for foreign countries).          

ROSSO RADICE

Characterised by a very fresh opening note that enhances its personality: Calabrian bergamot. Vetiver, oak moss and coumarin follow, with notes of ambrettolide and ambroxan, which give roundness, warmth and strong fixing power. Muscenone surrounds it all with its strong, warm and clean smell; a soft but powerful, almost erotic, background of sensuality and animality. Size: 100ml. 

Olfactory pyramid

RRP: € 120,00 (in Italy, with VAT, RRP not specified for foreign countries).      

EREMO

Much more than a simple fragrance, it is an ancestral and mysterious melody that reveals the relaxing and dynamic notes of the Tuscan woods. Inspired by horseback riding in the green Foreste Casentinesi, among century-old cypress trees, it floods the body with sweet and powerful scents. In the midst of these luxuriant woods, the rays of sunshine illuminate lush and flowery clearings, where wild animals find solace and the cool water flows down from the slope. Size: 100ml.

Olfactory pyramid

RRP: € 120,00 (in Italy, with VAT, RRP not specified for foreign countries).      

ROSSO RUBINO

Aroma of harmoniously united, decisive and engaging notes. A perfume that arouses stormy olfactory harmonies despite the delicacy of the citrus notes of bergamot, the magic of the rose, rather than the fragrant gifts of a distant and shady wood. Size: 100 ml.

RRP: € 120,00 (in Italy, with VAT, RRP not specified for foreign countries).

3.3 KITs

PERSONAL FRAGRANCES KIT

The entire ''personal'' collection in one mini-set. The kit includes all our 8 personal fragrances. Size: 2ml x 8 samples

RRP: € 20 (in Italy, with VAT, RRP not specified for foreign countries). 

HOME FRAGRANCES KIT

The entire ''home'' collection in one mini-set. The kit includes all our 5 fragrances for “home”. Size: 2ml x 5 samples                    

RRP: € 15 (in Italy, with VAT, RRP not specified for foreign countries). 

3.4 COSMETICS

GEL CREAM

An extremely delicate cream, suitable for normal to mixed skin, even the most sensitive. The special gel-cream composition provides an authentic feeling of freshness and well-being. It is used during the day as a deep moisturizer, or at night to promote the natural physiological repair processes. Its special texture makes this cream suitable for any age, for both women and men, without greasing the skin.

Instructions:  Apply in the morning as a protective moisturizing cream and make-up base. In the evening, apply after removing make-up to promote the regenerative processes of the night and to soothe the redness caused by the weather (cold wind, long exposure to the sun). Size: 50 ml.   

RRP: € 38,00 (in Italy, with VAT, RRP not specified for foreign countries).

BIANCO LATTE BODY CREAM

Suitable for all skin types, with its pleasant BIANCO LATTE fragrance, it will leave your skin perfectly moisturised and velvety. Size: 250 ml.                                     

RRP: € 38,00 (in Italy, with VAT, RRP not specified for foreign countries). 

EREMO SHOWER GEL

Perfect for men, but for women too. It will leave your skin clean and fragrant of the fresh Eremo fragrance. Size: 250 ml.

RRP: € 25,00 (in Italy, with VAT, RRP not specified for foreign countries).

EREMO AFTER-SHAVE

High-quality aftershave, also suitable for sensitive skin and with the wonderful fragrance of Eremo. Size: 75 ml.  

RRP: € 38,00 (in Italy, with VAT, RRP not specified for foreign countries).

BRANDING & DESIGN

Giardini di Toscana is a line of designer perfumes made in Italy, which is fully established as "niche perfumery". Our creations always stem from emotions, memories, styles, which arise from pure passion, rather than being deliberately conceived for mere marketing purposes. Giardini di Toscana is the result of a natural evolution applied to the creativity of a family-run business, the satisfaction of a long brooding desire, the expression of harmony between people who share the same passions, a form of artistic expression that complements other similar expressions. The perfumes originate from many different stories and each creation is absolutely original, peculiar, distinctive and matches unique personalities.

These fragrances draw attention, not because of their intrusiveness or intensity, but thanks to their aesthetic quality and originality, which is why they are suitable for strong personalities, who are not simply trying to conform to current trends. While conventional perfumery tends to impose the same scent on as many different age groups and styles as possible, in order to achieve turnover targets, the niche strives for offering a different and unique fragrance to each individual personality. Empathy between the perfume and the consumer is absolutely paramount and the assistance provided in finding the right combination is the real added value that guarantees customer loyalty over time.

Therefore, the niche creates innovation and identifies products and fragrances that meet the customer demand regardless of current trends, so as to guarantee a return on the long term. The keyword for the Giardini di Toscana line is "eco-luxury": luxury products based on organic and environmentally sustainable ingredients, with a great natural value. Today, the topic of sustainability is so important that it is not only a trend anymore but a real must. Translating eco-luxury into a perfume is the real mission for Giardini di Toscana’s fragrances.

ACCESSORIES

Many other cosmetics, candles and other home accessories will be launched soon.

MARKETING & SALES 

Giardini di Toscana (GdT) started as a line of designer perfumes, initially intended to be marketed locally, in the family boutique of our “creative nose”, Silvia Martinelli. To be more precise, the Irma Perfumery is located in the Casentino valley in Tuscany, between Florence and Arezzo, surrounded by the Casentino Forests National Park. The resounding success achieved with our Tuscan customers led GdT to evolve from a luxury designer craftsmanship to a real brand, which is now ready to position itself in the niche perfumery sector at a national level.

After the local B2C, the national B2B business took off, thanks to some well-known sales agents in the perfumery and cosmetics sector, who had discovered GdT precisely at the Irma Perfumery in Bibbiena and placed their orders. The third fundamental step in the growth of the brand was initiated by groups of enthusiasts and their forums on social networks. After we began to sell in some well-known niche perfumeries in Italy, people started to talk about GdT perfumes on a number of forums, in particular in the Facebook group "Adjiumi".

The desire of thousands of perfume lovers and connoisseurs to discover this new brand led to numerous reviews, all extremely positive. Later, celebrities and influencers also paid homage to us with advertisements and stories on the main social networks.

Now, GdT decided to focus on two main goals for 2021:

MEDIA

Giardini di Toscana pays big attention to Social Media Marketing and only plans to strengthen its position in order to increase brand awareness.