Hypatia Natural Products have been developed with great care and inspired by nature. The aim of the brand is to make its products integrated with nature a part of one's skin. Hypatia products have taken their final form by going through various tests and stages in the brand's own boutique laboratory. Since the brand always aims for the best, it brings the best to its loyal customers. The brand tries to keep the researcher's identity at the forefront by developing new products. Each product has passed all necessary tests, is GMP certified and is dermatologically tested. The products are not tested on animals, moreover vegan. Thus the brand brought natural skin care products enriched with the best natural ingredients. Hypatia Natural Products advances with the understanding of beauty in nature.

ESTABLISHMENT OF HYPATİA NATURAL PRODUCTS

Hypatia brand founder Pınar Taş has studied Chemistry at Istanbul Technical University and conducted drug research at Istanbul University Faculty of Pharmacy, Department of Pharmaceutical Chemistry. After working in the product development and licensing departments in the sector for a while, she decided to get out of the industrial product formulation that harmed both herself, nature and humanity.

After more than 1 year of own R&D studies, she founded Hypatia with the formulas she developed by combining the natural with science. Under Hypatia Natural Products label she currently produces skin-friendly care products with natural ingredients, free of additives and prepared with effective actives. All products are tailored in their own boutique mini workshop/laboratory in Moda, Kadıköy, under the supervision of the Ministry of Health.

PRODUCTS AND PRICES

Hyaluronic Acid Serum

Hyaluronic acid is a substance naturally found in the structure of the skin, which increases skin moisture by holding 1000 times its weight in water, smoothes the skin structure by joining the structure of collagen molecules, and increases the firmness of the skin.  It is recommended to be taken externally, as the amount in the body decreases with age.  Our Hyaluronic Acid Serum consists of low molecular weight hyaluronic acid that can go down to the lower layers of the skin and medium molecular weight hyaluronic acid that protects the skin barrier by moisturizing the skin surface.

Ingredients: Aqua, Glycerin, Hyaluronic acid, Sodium benzoate, Potassium sorbate

Usage: You can use 3 drops on clean skin morning and evening.  It can also be used around the eyes and neck area.  On dry skin, you can use your moisturizer or one of our oil-based serums.

Size: 20 ml                                                                         Recommended Retail Price: 30 €

Hyaluronic Acid Vitamin Complex

Hyaluronic Acid Vitamin Complex Serum Moisturizes and tightens the skin deeply with low molecular weight hyaluronic acid that can go down to the lower layers of the skin and medium molecular weight hyaluronic acid that protects the skin barrier by moisturizing the skin surface. It is fortified with niacinamide (vit B3) responsible for skin lightening and repair, minimizing pores, removing roughness, repairing, moisturizing vitamin B5 and anti-spot, antioxidant licorice root extract. It is a serum formulated with only active and natural active ingredients.

Ingredients: Aqua, Sodium hyaluronte, Niacinamide, Panthenol, Glycyrrhiza glabra root extract, Glycerin, Glyceryl Caprylate, Glyceryl undecylenate, Herbal preservative

Usage: You can use 2-3 drops on clean and slightly damp/wet skin morning and evening. It can also be used around the eyes and neck area. It is recommended to use your moisturizer or one of our oil-based serums on dry skin.

Size: 20 ml                                                                            Recommended Retail Price: 35 €

Collagen Serum

Collagen serum moisturizes the skin deeply, increases skin plumpness, and gives a cottony and smooth feeling. Blue chamomile, with its antioxidant and anti-wrinkle properties, helps soften wrinkles with its evergreen flower and daily essential oils that support cellular repair.

Ingredients: Jojoba oil, Borage seed, Evening primrose oil, Hydrolyzed collagen, Immortelle essential oil, Blue chamomile essential oil, Daily essential oil, Ylang ylang essential oil, Vitamin E

Usage: Apply 3 drops to your skin at night. You can use it with one of our hyaluronic acid serums for a combined effect.

Size: 20 ml                                                                                Recommended Retail Price: 34 €

Moisturizing & Brightening Serum

Moisturizing & Brightening Serum Prevents sunspots with its natural anti-blemish actives and helps to lighten existing spots. With its high-dose hyaluronic acid ratio, it provides tighter and more moist skin. It is formulated with all-natural ingredients. Does not contain additives.

Ingredients: Aqua, Aloe vera extract, Alpha arbutin, Hyaluronic acid, Niacinamide (vitamin B3), Natural preservative

Usage: Gently apply 3 drops of serum to your face in the morning or evening. You can apply your moisturizer on it.

Size: 20 ml                                                                             Recommended Retail Price: 28 €

Retinol Serum

It helps to reduce the appearance of skin color irregularities, skin spots, rough, dull, rough skin. It offers a more lively, bright and smooth skin appearance. It helps to regenerate and repair the skin.

Ingredients: Pure retinol, Jojoba oil, Borage oil, Argan oil, Evening primrose oil, Vitamin E, Rosehip seed oil, Caprylic triglyceride, Ylang ylang essential oil, Immortelle essential oil, Wild buckthorn

Usage: Apply 3-4 drops on clean and dry skin with a light massage. You can also use it on the neck and décolleté area.

Size: 20ml                                                                                Recommended Retail Price: 36 €

Eye Herbal Elixir

For dehydrated, wrinkle-prone skin. With its high content of hyaluronic acid and vitamin B5, it moisturizes and tightens the under-eye area and its surroundings. Caffeine helps to reduce swelling and bruises under the eyes. It provides anti-aging care with immortelle (immortal flower) and aloe vera extract. Moisture and tightening are felt from the first use. With regular use, it helps to increase the moisture retention of the skin, and reduce swelling and dark circles and fine lines.

Ingredients: Pure water, caffeine, hyaluronic acid, aloe vera extract, herbal glycerin, immortelle extract, vitamin B5, niacinamide (vitamin B3), herbal preservative

Usage: Apply 1-2 drops on slightly damp skin morning and evening. Moisturizer on it

Size: 20 ml                                                                               Recommended Retail Price: 18 €

Rejuvenating Serum

Withh hyaluronic acid that natural hydrating agent, skin nourishing, repairing fixed oils and anti-wrinkle essential oils, it moisturizes, repairs and increases the brightness of the skin. Reduces the appearance of fine lines with regular use.

Ingredients: Jojoba oil, borage oil, calendula oil, aloe vera extract, hyaluronic acid, frankincense essential oil, immortelle oil, marjoram oil.

Usage: Apply 3 drops of serum to your cleansed and toned face at night. There is no need to use extra moisturizer. It is formulated with all natural herbal actives. Does not contain additives

Size: 20 ml                                                                            Recommended Retail Price: 35 €

Vitamin C Serum

Pure vitamin C serum powered with hyaluronic acid, ferulic acid and vitamin E. Recommended for those who are new to using vitamin C serum.It can be used by all skin types except very sensitive skin.With regular use, it evens out the skin tone and  helps tightening by triggering collagen production in the skin.It makes the skin look brighter and livelier.It delays aging due to free radical damage on the skin by acting as an antioxidant.

Ingredients: Aqua, L-ascorbic acid, Sodium hyaluronate, Vegetable glycerine, Vitamin E, Capryl glycol, Ferulic acid, Sodium Benzoate

Usage: Those who use vitamin C for the first time can start using it once in 2 days in the evening. You can use it every day as the skin gets used to it.

Size: 10 ml                                                                            Recommended Retail Price: 16 €

BRANDING AND DESIGN

It is named after Hypatia of Alexandria, a Greek philosopher, mathematician, and astronomer. Being a female entrepreneur, this company took its name from a woman and emphasized that women are in every field. On this road inspired by nature, Hypatia has inspired its colors from nature. It emphasizes that it is nature friendly with its green color and becomes a symbol of purity with its white undertone. With the understanding of green niche cosmetics, all packaging and designs consist of glass bottles. Because Hypatia has aimed to reduce the carbon footprints on the world on this path and all the ingredients it uses are geared towards this.

MARKETING AND SALES

Hypatia Natural Products was founded on 28.02.2019. The company kept in touch with the buyers by making production in its own laboratory. In this way, it has marketed the right product to its customers and thus created its own sales network. Hypatia Natural Products has its own social media accounts. It makes its sales from Instagram and its own internet store. It has also established a marketplace for itself in many shopping applications.

• In order to increase brand visibility, Hypatia Natural Products frequently shares in social media areas and determines its archetypes to increase its visibility.

• It carries out the policy of increasing awareness by reaching many audiences through advertising.