Saltee is a brand, a culture, and a mindset defined by transformative travel. Every product in the luxury suncare range is evocatively scented, with fragrances to awaken cherished holiday memories and spark dreams of the next exotic adventure. All Saltee products are carefully formulated in the UK through rigorous research and are designed to protect while minimising their environmental impact. That’s why all Saltee products are vegan-friendly, cruelty-free, responsibly sourced, and recyclable. The products really stand out in the SPF category and now have a loyal UK following and Saltee is now looking to bring the range to new EU markets.
THE FOUNDERS
The Saltee Founders, Sam and Patrick, wanted to create suncare products which they couldn’t find – light, nourishing SPFs which feel amazing to apply, but also look after ones skin. Saltee is on a mission to create the best SPF range in the World!
THE BRAND
Saltee is a brand, a culture, and a mindset defined by transformative travel. Saltee is a luxury suncare brand borne from a shared passion for life-changing holiday experiences. These experiences are called transformative travel, for their ability to make people see the world and themselves in a different light. A moment of transformative travel can be as sensational as a yacht adventure during which one may discover the azure waters of a barely visited Aegean islet. It can also be as subtle as sipping mint tea with the locals, under a sun-bleached canopy in Old Town Marrakech. Human culture is defined by the spirit of sunny exploration, the essence of exotic adventuring, and the willingness to surrender to the perspective-altering moments every holiday experience can offer - when one embrace the Saltee mindset.
As a brand, Saltee stands for the open-minded, the inquisitive, and the culturally curious, for those holiday makers who long for the crisp, cool tang of salty ocean breeze, white sands underfoot, and the radiant glow of sun-kissed skin. For those travellers who dream of balmy nights spent wandering cobbled paths, with the sweet scent of jasmine lingering in the air. The people live for those waking Saltee holiday moments.
Such transformative travel journey starts with Saltee. Saltee’s purpose is to encourage transformative travel by creating a light, easily re-applied SPF range that makes the perfect companion on any sunny adventure. The crisp, cool tang of the salty ocean breeze and the warm glow of sun-kissed skin, as one explore undiscovered coves…new ideas, hidden gems, and unknown friends await. The journey starts with Saltee, just imagine where it will end.
SALTEE FOUNDATION
Many brands take steps to do less harm in the world, but Saltee believes that doing less harm is no longer enough. From the outset, the brand has been committed to minimising the environmental impact and promoting responsible travel - but now, Saltee is taking things one step further.
The Saltee Foundation is a charitable trust created to promote cultural awareness and foster a better understanding of communities and environments outside own. The Foundation represents our commitment not only to do less harm but to ensure Saltee’s presence in the world is an active force for good.
The Saltee Foundation’s first projects will reflect one of the primary goals to improve lives and bring people together, by helping young people from disadvantaged backgrounds to travel, study, and experience different cultures. Saltee will be used as a platform to promote works in these fields, in a bid to increase public awareness and shape government policy on key issues relating to the environment, migration, and international relations. Each year, a minimum of 10% of Saltee’s profits will be invested in the Saltee Foundation, inviting like-minded partners to make similar investment commitments.
PRODUCTS & PRICES
SPF RANGE
Daily Protection Formula 50ml, SPF 50, RRP £32.00
Saltee knows only too well the need for multi-tasking products which have become a daily necessity rather than a holiday only purchase. The SPF50 Face Daily Protection Formula being one of them. A skin and suncare hybrid that offers UVA, UVB and infra-red radiation protection as well as being a lightweight daily moisturiser.
- Venuceane (sourced from the ocean) counters photo damage and is anti-ageing. UV and IR radiation protection combating the sun’s harmful rays
- Avocado oil is packed with Vitamin E to revitalise and replenish the skin
- Nordic pine bark helps combat and prevent hyper-pigmentation giving a fresh faced glowing look
- Neroli Oil helps rejuvenate and boost the natural regeneration of skin cells
- Panthenol works to attract and retain moisture whilst reducing redness for an even skin tone
Sea & Sun Formula 50ml, SPF 50, RRP £32.00
SPF50 Face Sea & Sun Formula is ultra-high, naturally derived UVA and UVB protection for the face. Its super light formula absorbs in seconds which makes it perfect for those warm summer days and it helps to combat hyper-pigmentation. Get an extra dose of hydration from Cucumber extract which cools and soothes the skin leaving the skin protected, hydrated and nourished.
- Venuceane (sourced from the ocean) counters photo damage and is anti-ageing. UV and IR radiation protection combating the sun’s harmful rays
- Cucumber extract for skin hydration – the skin will drink it in
- Nordic pine bark helps combat and prevent hyper-pigmentation giving one a fresh faced Scandi-sheen
- Birch water is packed full with healthy amino acids to hydrate and protect the skin
City Serum SPF +, SPF50, RRP £38.00
An indulgent SPF 50 serum for daily life unlike any other on the market. The lightest ever SPF 50. A delight to apply with a stunning natural light fragrance with a delicate texture and scent. Perfect as a base under makeup or worn on its own for a sheer fresh-faced radiance, City Serum SPF+ absorbs immediately yet provides SPF 50 UVA and UVB protection.
- Black Ginger Extract: counteracts photo-damage and provides pro-ageing benefits. Will boost the regeneration of skin cells
- Venuceane sourced from the depths of the Caribbean Ocean to hydrate the skin and provide natural photo-adaptive protection
- Nordic Pine Bark: combats and prevents hyper-pigmentation caused by sun damage; gives a fresh-faced glowing look
- Panthenol: super moisturising with the intensity to improve skin hydration, elasticity and smooths the appearance of fine lines
Active Sun Lotion 150ml, SPF 30, £35.00
An active lifestyle requires SPF30 Body Active Sun Lotion. Whether one at home or away protect and nourish your skin with our ultra-high UVA and UVB sun care. Natural essential oils work to soothe and calm tired aching muscles, perfect for any day outside. Includes MelinOil that stimulates your skin’s natural sun defences and prevents photo ageing and helps achieve beautiful glowing skin.
- Melinoil stimulates the skin’s natural sun defences and prevents photo-ageing whilst boosting the natural glow for an all-year-round sun-kissed look
- Jojoba and grapeseed oils soothes tired, aching muscles – what ever’s worked one into a sweat, take a breath and relax
- Nordic pine bark helps combat and prevent hyper-pigmentation giving a fresh Scandi-sheen look
- Rice Extract leaves the skin feeling super soft and moisturised
- Birch water works to purify and hydrate the skin
Sea & Sun Lotion 150ml, SPF 30, RRP £35.00
Sun exposure requires an extra dose of moisture. Saltee’s hydrating SPF30 Body Sea & Sun Lotion is formulated with ultra-high UVA and UVB protection and is specially blended with a unique tan accelerator ingredient, MelinOil, that works to boost the natural glow. Extra Coconut Oil and Aloe will leave the skin feeling healthy, smooth and quenched. Packaged beautifully in Saltee’s easy-to-use pump style bottle, it wouldn’t be a beach day without it.
- Melinoil stimulates the skin’s natural sun defences and prevents photo-ageing whilst boosting the natural glow for an all-year-round sun-kissed look
- Coconut oil is nature’s tropical hydrator! It works to nourish and moisturise all day long
- Nordic pine bark helps combat and prevent hyper-pigmentation giving one a fresh glowing look
- Gota Kola works to repair and protect damaged skin – brightens and rejuvenates
- Aloe helps to soothe and cool the skin – a much needed refreshing boost after a day in the sun
HOLIDAY ESSENTIALS
Hydrating Mist 75ml, Refreshing Face Mist RRP £20.00
Saltee Hydrating Mist is a refreshing and cooling treat for the face that soothes and rejuvenates the skin. Hyaluronic Acid works to provide intense moisture and Vitamin C will help brighten and rejuvenate. Protects against everyday environmental factors and keeps the skin looking and feeling beautiful. Perfect to use alongside your Saltee suncare. Hand luggage-worthy and the perfect quick spritz to refresh on-the-go.
- Hyaluronic Acid helps to bind water to collagen, resulting in plumper, dewier, and more hydrated
- Vitamin C is a powerful anti-ageing antioxidant that protects from free radicals leaving the skin bright, fresh and youthful
- Red Algae protects the skin from environmental factors – great for those dreamy city escapes
- Aloe helps to soothe and cool the skin – a much needed refreshing boost
Tan Enhance Formula 200ml, Prolong Glow, RRP £26.00
Tan Enhance Formula is a soothing and calming body and face after-sun formula that works to prolong a healthy glow. Delicately scented, Shea butter provides powerful hydration whilst MelinOil makes it perfect for those post-sunny days at home or away. Achieve a long-lasting tan and beautiful, healthy bronzed skin.
- MelinOil stimulates the skin’s natural sun defences and prevents photo-ageing whilst boosting the natural glow for an all-year-round sun-kissed look
- Shea Butter super hydrating and perfect to calm and soothe the skin after a day in the sun
- Pomegranate Extract Gives the skin that extra sun-kissed glow by stimulating outer layer cells
Saltee hands 30ml, Sanitising Hand Gel, RRP £9.50
Now one can take Saltee hands with him/her wherever one goes. The NEW compact size is the perfect addition to the everyday essentials. Infused with 70% alcohol it combats 99.9% of bacteria and viruses to ensure refreshing protection that feels luxurious. Delicately scented with Neroli oil which also works to hydrate, nourish, calm and soothe the senses.
- Neroli Oil acts as a natural anti-bacterial ingredient, calming and soothing the skin
- Natural Essential Oils work together to provide intense moisture and nourishment
- Aloe helps to soothes and refresh the skin – a much needed midday boost
- Infused with 70% alcohol to combat bacteria and viruses
BRANDING & DESIGN
Saltee’s products are packaged in modern packaging formats with eye-catching colours. They were made to really stand out in the SPF Category.
MARKETING & SALES
Since launching in April 2018 Saltee has had significant success in the UK establishing its place as a modern and premium sun care brand. Saltee has its own e-commerce site and stock with top retailers in London such as Harrods and Sarah Chapman Clinic. We also work within hotel groups in retail outlets and as in-room gifts. Saltee is constantly working to increase brand awareness and has been contributing to the brand image since its launch. We are keen to find partners to work with closely in Europe.
The brand's main channels of marketing are:
- Emails to database 80k+ and growing loyal client base;
- Instagram and Facebook content creation;
- Paid advertising in social media channels;
- Contract with Public Relation Agency;
- Print visuals in magazines;
- Sharing product samples and testers via retail sellers and events;
- Influencer marketing.
MEDIA/AWARDS
Featured in VOGUE, RED MAGAZINE, GRAZIA, FINANCIAL TIMES HOW TO SPEND IT, SUNDAY TELEGRAPH STYLISH MAGAZINE, HIPANDHEALTHY.COM
Latest Awards:
TAN ENHANCE
Beauty Bible Awards 2022 - Bronze Joint Award – Tan Extender Category
HYDRATING MIST
Beauty Bible Awards 2022 – Bronze Joint Award – Facial Mist/Toner Category
SALTEE HANDS
Beauty Bible Awards 2022 – Gold Joint Award – Hand Sanitiser Category
Testimionials
“Saltee….a beautiful, velvety milk without ocean-polluting oxybenzone but with a natural tan accelerator. It feels like heaven, but smells so deliciously like your cancelled summer holiday that it may induce tears.” - Sali Hughes, Guardian Beauty Editor
“Saltee melts into the skin in seconds, the neat pump design means no spillage, it’s sweat-proff, there is zero grease and there is no chalky residue or streaks. And impressively, the packaging is made from recycled materials.” Sarah Jossel – The Sunday Times Style Beauty Editor.
“Saltee is a wonderful new-generation British Sunscreen. It leaves the skin feeling moisturized, glowing, and is a wonderful base for makeup.” Edwina Chambers – You Magazine Beauty Editor
