Unrefined Riches is a cosmetic for all skin types and tones that was founded in September 2018 by Adelaide Wolters, German-based entrepreneur with Ghanaian roots. Having skin problems since her childhood, she was eager to create such a product that will solve her own problems and fulfill the needs of different skin types. After many years of trials and errors, she suddenly found a perfect combination of ingredients and created bestselling enriched shea cream which fights against pigment spots and impurities. Today, the founder is working on new products. With one product after another, Unrefined Riches offers everyone unlimited and effective care, regardless of ethnicity and the resulting external characteristics. The company mission is to enable people with different skin types, complexions and hair structures to feel comfortable in their skin and to be able to care for it with effective ingredients without any restrictions.

THE FOUNDER

"...And, of course, I could have chosen to make only products for the darker skin types. However, I knew the feeling of being excluded and did not want to follow in the footsteps of those who had done so long enough. I wanted to show that it is possible to cover the needs of all skin types and colors."

Adelaide Wolters, the Founder Unrefined Riches was born in Hamburg with Ghanaian roots. On September 1st, 2018, she finally dared to take the step into the cosmetics industry as an entrepreneur, and for a very good reason. As a child, she suffered from an allergy to the sun, extremely dry skin and an inherited form of hyperpigmentation (melasma). In addition, teenagers had highly impure skin and even more pigment spots. Her dermatologists were stumped. After many prescribed ointments and creams, they thought that with her dark skin type she should get used to her pigment spots and melasma. While trying to hide her skin problems, the next disillusionment followed in the drugstore. Not only there were no single skin care products for her skin type, and there was also no make-up for her skin tone as well. Her confidence level was 0! This is when she recognized this big gap in the cosmetics industry. 

After she turned 17th, she became intensively involved with skin care cosmetics, effective ingredients and effective routines. After many trials and errors, after four years she suddenly found a routine that seemed to help her skin, which was littered with pigment spots and impurities. This did not go unnoticed by her family, friends and acquaintances and they too began to take an interest in developed enriched shea cream. In short, they tried it, and after a few weeks they noticed an improvement in their skin condition and she knew by then that she had created something out of her suffering that could possibly help other people.

She quickly realized that she wanted to start a cosmetics brand. Not the easiest task she had chosen, of course. Especially not as the sole boss and employee of the company. She was aware of that. But for Adelaide, there was only the option to keep complaining about the cosmetics industry or to go out and change something. And of course, she could have decided to produce only products for the darker skin types. However, she knew the feeling of being excluded and did not want to follow in the footsteps of those who had done so long enough. She wanted to show that it is possible to cover the needs of all skin types and tones. From the very beginning, her goal was to give everyone (man or woman) with different skin types, tones and hair textures the opportunity to feel comfortable in their skin and to be able to care for it effectively and without restrictions with the right care products. Contrary to the apparent norm of the German cosmetics industry, she therefore consciously includes the needs of dark skin types, as well as curly and kinky hair types in the product development.

Since the launch of the first two products in February 2019, the Founder has received a lot of positive feedback and great before-and-after pictures of customers with whose skin type and tone she cannot always identify, but very much with their feeling of wanting to feel comfortable in their skin as a woman (or even a man). Meanwhile, she is working on new products and Unrefined Riches will grow with the product line in the future for all skin types, as well as curly and kinky hair types.

THE COMPANY

Unrefined Riches was founded in September 2018. It's the first German-based cosmetics brand in the DACH region that includes all skin types, but also complexions and hair texture in their product development.  The company's mission is to enable people with different skin types, complexions and hair structures to feel comfortable in their skin and to be able to care for it with effective ingredients without any restrictions. Contrary to the standards of the cosmetics and beauty industry, they therefore deliberately include the needs of dark skin types, as well as curly and kinky hair types in product development. In a relatively short period of time, the brand has already started selling well in the DACH region and has already been consecrated in such media featured in Vogue, GQ, Instyle, Condé Nast Traveller.

THE PRODUCTS

SHE[A] RAW enriched cream for all skin types and tones

Retail Price 50 ml - €25,99 EUR, 100 ml - €45,99 EUR

Description: The effective SHE[A] RAW contains the precious shea butter from Ghana. Paired with powerful oils such as argan oil, jojoba oil, black cumin oil and vitamin E, the skin barrier is strengthened and the natural regeneration process stimulated, resulting in a healthier and more even complexion. Thanks to the anti-inflammatory properties of the oils, skin impurities can be reduced. 

Application: After cleansing the face, massage a pea size into the moist facial skin. If using a serum or toner, allow the skin care products to be half absorbed and then use the shea cream. SHE[A] RAW can also be used for body and hair care.

Ingredients: Butyrospermum Parkii Butter (shea butter)*, Cocos Nucifera Oil (coconut oil)*, Argania Spinosa Kernel Oil (argan oil)*, Simmondsia Chinensis Seed Oil (jojoba oil)*, Polyglyceryl-3 Caprate, Perfume ¹, Tocopherol (vitamin E), Nigella Sativa Seed Oil (black cumin oil)*, Vanilla Planifolia Fruit Extract (vanilla extract), Glycine Soya Oil (Soya oil), Helianthus Annuus Seed Oil (Sunflower oil), Benzyl Salicylate¹, Geraniol ¹, Limonene ¹ , Linalool ¹ *ingredients from certified organic agriculture (ingredients from organic farming) | ¹ from natural essential oils (from natural essential oils).

BLACK SOAP

Retail price - €9,99

Description: BLACK SOAP consists of sea salt and vegetable ashes that deeply cleanse your skin, remove make-up and excess sebum and reduce skin impurities. Rich shea butter and glycerine nourish and moisturise your skin afterwards. BLACK SOAP is suitable for all skin colours and skin types except sensitive skin. BLACK SOAP can also be used as body and hair soap.

Application: Moisten your face with lukewarm water and then massage BLACK SOAP into the skin for one minute. Finally, wash your face with lukewarm water. A rich cream (e.g. SHE[A] RAW) is then recommended. For optimal facial cleansing, it is recommended the additional use of our UR Facial Cleansing Brush.

Ingredients: Potassium shea butterate (shea butter), glycerine, Maris Sal (sea salt), Carbo medicinalis vegetabilis (plant ash)

SHEA SOAP

Retail price - €14,99

Description: Individual SHEA SOAP nourishes the skin thanks to shea butter and coconut oil, while grape seed oil and castor oil calm the skin. Enriched with mulberry root extract and cockatoo plum extract, it is full of antioxidants, gives an even complexion and makes the skin glow. The deep cleansing red clay removes excess sebum and leaves the skin pleasantly clean.
All ingredients together give SHEA SOAP its creamy foam, which leaves the skin feeling silky soft.

Application: Use SHEA SOAP for face and body cleansing. The company recommends using SHE[A] RAW as a moisturizer to pamper your skin with rich and nutrient-rich ingredients.

Ingredients: Butyrospermum Parkii Butter, Aqua, Cocos Nucifera Oil, Ricinus Communis Seed Oil, Sodium hydroxide, Vitis Vinifera Seed Oil, Glycerin, Morus Alba Root Extract, Terminalia Ferdinandiana Fruit Extract, Illite Red Clay, Phenoxyethanol

SHEA DUO

Retail price 50 ml - €43,99

SHEA SOAP & SHE[A] RAW - The perfect DUO for the perfect SHEA GLOW!

Product description: Our individual SHEA SOAP nourishes the skin thanks to shea butter and coconut oil, while grape seed oil and castor oil calm the skin.
Enriched with mulberry root extract and cockatoo plum extract, it is full of antioxidants, gives an even complexion and makes the skin glow.
The deep cleansing red clay removes excess sebum and leaves the skin pleasantly clean.
All ingredients together give SHEA SOAP its creamy foam, which leaves the skin feeling silky soft.

The effective SHE[A] RAW contains the precious shea butter from Ghana. Paired with powerful oils such as argan oil, jojoba oil, black cumin oil and vitamin E, the skin barrier is strengthened and the natural regeneration process stimulated, resulting in a healthier and more even complexion. Thanks to the anti-inflammatory properties of the oils, skin impurities can be reduced.

SHE[A] RAW Ingredients: Butyrospermum Parkii Butter (shea butter)*, Cocos Nucifera Oil (coconut oil)*, Argania Spinosa Kernel Oil (argan oil)*, Simmondsia Chinensis Seed Oil (jojoba oil)*, Polyglyceryl-3 Caprate, Perfume ¹, Tocopherol (vitamin E), Nigella Sativa Seed Oil (black cumin oil)*, Vanilla Planifolia Fruit Extract (vanilla extract), Glycine Soya Oil (Soya oil), Helianthus Annuus Seed Oil (Sunflower oil), Benzyl Salicylate¹, Geraniol ¹, Limonene ¹ , Linalool ¹ *ingredients from certified organic agriculture (ingredients from organic farming) | ¹ from natural essential oils (from natural essential oils)

SHEA SOAP Ingredients: Butyrospermum Parkii Butter (shea butter), Aqua (water), Cocos Nucifera Oil (coconut oil), Ricinus Communis Seed Oil (castor oil), Sodium hydroxide, Vitis Vinifera Seed Oil (grape seed oil), Glycerin, Morus Alba Root Extract (mulberry root extract), Terminalia Ferdinandiana Fruit Extract (cockatoo plum extract), Illite Red Clay (red clay), Phenoxyethanol

GLOW DUO

Retail price - 50 ml - €34,99 EUR, 100 ml - €54,99 EUR    

BLACK SOAP & SHE[A] RAW are combined into perfect DUO for the perfect GLOW!

ACCESSORIES

UR FACIAL CLEANSING BRUSH

Normal price - €42,95; Special price - €30,00

Description: The waterproof UR Facial Cleansing Brush optimizes your daily cleansing routine with the help of three cleansing zones made of real medical silicone nubs and innovative Sonic Vibration, while cleaning your face quickly, gently and pore-deep. Unrefined Riches' face brush is suitable for all skin types.

Application: Moisten your face with water. Then apply your cleansing soap or cleansing gel to your face. Then moisten your UR Facial Cleansing Brush. Set a vibration level that is comfortable for you and apply the brush to your face with circular movements.

SALES

Unrefined Riches is getting bigger and bigger and now the products are also available in stores. The products are sold nationwide as well as in Switzerland. The addresses can be found on the official website of the company by the link.

PACKAGING

The peculiarity of the packaging of the cream jar is that it is made of a glass jar and is therefore stable. With a modern new label, gold pieces hold up better for customers to aesthetically update them. It is possible to use jars different way, say to plant something in a jar, make a candle out of it, or simply send back 5 empty jars, and the company will give SHEA [A] RAW back in return.

MEDIA

Unrefined Riches was featured in such top media as Vogue, GQ, Instyle, Condé Nast Traveller etc.

"Founded in 2018, Unrefined Riches is a German cosmetic brand created with all skin types and complexions in mind Aiming to normalise diversity, they set out to help everyone take care of their skin and hair effectively and without restrictions. They make sure to include the needs of darker skin types, as well as curly and kinky hair." Vogue.co.uk

"The cosmetics brand, founded in 2018, manufactures cosmetic products for women/men with a wide variety of skin types, tones and hair structures. All products are vegan and free of animal testing. The mission? To give different types of women/men the opportunity to feel good in their skin and to care for it with the treasures of nature in an unrestricted and effective way". Instyle.de

"Why are skin care products mainly for light skin tones? Due to a lack of availability within the cosmetics industry, Adelaide Wolters decided to start her own cosmetics company - and not to leave anyone out. Because stereotypes have no place in the present time and we think that anyone who is thinking about starting their own business can copy Adelaide's way of thinking. What challenges she has met along the way and what each of us can do better she tells us in an interview." Gruene-startups.de